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Doritos now sending adverts into space


A bowl of Doritos chips.Aren't you tired of seeing advertisements everywhere? I know I am. Well, now Doritos is officially the first company to advertise in space.

Yep, in conjunction with the University of Leicester in England the Doritos Broadcast Project is beaming the ad toward a solar system in the Ursa Major constellation. They're transmitting from the EISCAT European space station.

The Doritos Broadcasting Project you ask? Um, yeah, I'm guessing it was created just for this. The DBP asked for 30 second entries from people in the UK and they were then able to vote on the winning ad. According to the article in Science Daily, about 61% of Brits think that this is just a first step in communicating with extra terrestrial life. My question is, why would aliens want to communicate with a species that hits them with an ad the first chance they get?

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