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While perusing the food blogs tonight, I came across this post from So Good. I really like So Good because it generally focuses on the more humorous food related news. I'm not sure if this latest Papa John's ad is funny or creepy.
The original story is from The Fire Wire, which tells us about the direct marketing campaign the Papa John's is planning on putting into action. The ad is actually a small sticker that is stuck to your front door right under the peephole. The sticker creates an optical illusion that there is a pizza delivery person holding up a box with the local Papa Johns' delivery phone number on it.
I personally think this campaign is really creepy. I don't even like it when businesses leave fliers on my door handle or tucked in the screen door. This is going a bit too far for me, but then, I'm generally not a big fan of marketing in the first place. What's your take on this: creepy or cool?
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6-11-2008 @10:33AM boss sauce said... This seems funny and clever at first, but since a peephole is a security device, I wonder how people will respond to Papa John's effectively disabling their ability to identify visitors.
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6-11-2008 @10:37AM Colin said... I've seen this on the interwebs now for years. Are you sure it's something they're "planning"? Or even real?
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6-11-2008 @11:30AM Colleen said... It is real -- Papa John's did it to my door a year or two ago when I lived in Las Vegas. It's quite startling to look through the peephole and see it, as it completely blocks everything else from view and thus looks quite realistic. It's a cute thought, but blocking the peephole is a terrible idea for single people who have no other way to identify knockers at the door.
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6-11-2008 @11:48AM Melissa A. said... Not cool, at all.
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6-11-2008 @12:11PM GL said... Creepy.
Not to mention, I hate you, advertisers, for leaving garbage at my house. Get back here and clean this crap up.
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6-11-2008 @12:25PM L said... This goes beyond being simply "uncool". Obstructing the view through someone's peephole should be a criminal offense. As far as the desperation of the maneuver, why not just spray paint their phone number on the sides of people's houses? L
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6-11-2008 @12:57PM jrsygir1 said... if it was for good pizza i wouldnt mind but papa johns pizza tastes like cardboard....thats what happens when you take all the trans fats out of the food.....so first they make the food taste like crap then they put trash on our doors....buggers.
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6-11-2008 @1:14PM doodoolemonque said... Besides all the reason's listed above against this campaign, who in hell orders from Papa John's? Are there really that many people who have never eaten before and don't know what food is actually supposed to taste like?
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6-11-2008 @3:53PM Barry said... It was real, it was a campaign that they may be considering resurrecting. It was lauded in direct marketing and design magazines as super clever. Whether it worked to increase business or not was, of course, never discussed. I don't take offense to it beyond the ordinary annoyance of something left on my door handle that I did not want. Oh, I've never had the inkling to order PJ's pizza.
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6-11-2008 @3:46PM Kearns said... Creepy, and majorly sucky (is that a word?). I'm so tired of junk mail, junk papers, junk door hangers, and now junk creepy stickers? Ugh, too much junk.
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6-11-2008 @4:34PM Hijakk said... I get irrationally angry whenever I get a flier on my car - this would make me never eat Papa John's again.
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6-11-2008 @8:04PM Lapsed Librarian said... Wow, creepy and just so unsafe. I agree with those who said it should be a criminal offense to block someone's home security device like that. In fact, in a lot of places, those leaflets, door hangers, etc. *are* criminal. In my city (and in the surrounding communities), the city charter prohibits leaving such materials at someone's door unless the occupant has specifically requested it. Yet I get *tons* of them. One of these days, I'll have to find out who to complain to...
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6-12-2008 @3:55AM KF said... Very uncool. Would remove it with a razor immediately. Would not be amused.
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6-12-2008 @7:24AM Gobo said... They might be doing this here and there, casually, but it's about five years old at this point.
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6-28-2008 @1:23AM Kayla said... Disgusting...just like their pizza!
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8-11-2008 @9:09PM showyourmettle said... Clever. If I came home and saw it just under my peep hole that is exactly what I would have thought. Those who say its creepy didn't get that the sticker would be left at eye level, not blocking the existing peephole. Certainly would have done its job and made me think.
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