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Safeway reduces the count in its baker's dozen

safeway sign in which the number of baked goods in a dozen has been reduced
The Safeway family of grocery stores (they own eight regional store brands, including Genuardi's, Vons and Tom Thumb) has always prided itself on being a friendly, consumer-oriented market. When I was growing up, we often shopped at Safeway, and the checkers always addressed my mom by name when she used her club card and they never failed to offer to help us out to the car with the groceries.

One of the ways in which Safeway tried to go offer service that was above and beyond was that at their stores, a baker's dozen always included a whopping 14 items (one more than the traditional baker's dozen). However, due to rising fuel and food prices, a dozen now includes just 12 items. Still a true dozen, it is one more sign that everyone is being forced to do a bit of belt tightening.

[via The Consumerist]

Source

Filed Under: Stores & Shopping, Food News
Tags: Bakers Dozen, BakersDozen, economizer, featured, Safeway Stores, SafewayStores, stores-and-shopping, The Consumerist, TheConsumerist

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Reader comments (Page 1 of 1)

lizandrsn

6-09-2008 @3:42PM lizandrsn said... My Safeway reduced their Baker's Dozen count after the newness of their remodel had worn thin. Now, all of the nicities that persuaded me to spend extra at Safeway are over, and the bottom line is sending me (back)to Wal-mart.
Reply

KF

6-09-2008 @4:13PM KF said... I detest the "name greeting" from the club card ritual. First, they never pronounce it correctly, and second, I really don't want my name said aloud in line at the grocery store. I live in a very urban environment and I don't need the person behind me, who may be staggering to stay upright with a bottle of mad dog in his hands, or a tweaker sniffing madly, to know my last name. Or first, for that matter. It's just a violation of my privacy. I finally applied for a new card so it would read "Anonymous." I don't think there is anything wrong with "Sir" and "Ma'am" and to call me by my name, doesn't personalize my experience.

My boyfriend, who is African American, feels the same way, but has a much better sense of humor. He simply put "Mr. Negro" on his application. You'd be surprised at the result: Every single checker, without exception, says "Thank you Mr. Neg----" and then stop and look at him, and then back at the card, and then silently hand him his card, without another word.
Reply

Adam Fields

6-09-2008 @4:16PM Adam Fields said... How can whatever they're saving possibly be worth the PR hit?
Reply

buzzardbreath

6-11-2008 @12:54PM buzzardbreath said... Yet another example of "customer service" being an oxymoron. I worked at an internationally famous amusement park for many years, and I was informed point-blank on day one that "people are not customers, they are 'walking wallets'." No, they were not joking!
Reply

kn

6-16-2008 @1:08PM kn said... don't you think they should have at least done a better job redoing the sign? or do you think this is on purpose? looks a little ghetto huh?
Reply

kn

6-16-2008 @2:16AM kn said... don't you think they should have at least done a better job redoing the sign? or do you think this is on purpose? looks a little ghetto huh?
Reply

6 Comments / 1 Pages

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