At first I thought this was some fake product that someone came up with, but apparently it's fairly popular in the south (coming to other parts of the country later this year). It's called Drank, and it takes a different track than all of the energy drinks that are on the market now. In fact, it has the opposite result: it makes you relaxed!
The press release says that it's made with melatonin, rose hips, and valerian, and is being pushed as the "anti-energy drink." The slogan is "slow your roll," and the company encourages people to drink it for "extreme relaxation" and to have a "stress-free state of mind."
I'm surprised no one has thought of the name Drank for a drink before. Someone should come out with one called Drink! I doubt that Drunk! would go over well.