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In 2006, Treehugger.com wrote about the introduction of a line of organic cereals by Kellogg's. The article talked about concerns surrounding "organic" being taken over by a mega-corporation, but decided that ultimately organic of any sort was a good thing.
At the same time, a Rice Krispies-loving consumer (me) discovered Organic Rice Krispies on the shelf at her local supermarket. To say I was excited might be an understatement. I love the Snap, Crackle, and Pop, but I do not love high fructose corn syrup and pesticides - neither of which were found in the organic version. Sure, it was more expensive and sure, they didn't make it in the large box that I preferred due to my frequent cereal consumption, but I was willing to splurge.
Alas, one day, Organic Rice Krispies was no longer on the shelves. I assumed it had to do with lack of consumer interest at my particular store. Today, after much time had passed, I decided to find out where I could buy them by emailling Kellogg's. I will credit them for their speedy response, but it did not make me happy: "This product is no longer marketed by our company, since consumer demand simply does not warrant its continued production. At this time, there are no plans to reintroduce this product."
I didn't specifically ask about any of the other cereals in their organic line, but I assume the worst. Does anyone else miss them?
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6-08-2008 @10:20AM arasmus2 said... It is interesting for someone to be concerned about the introduction of organic by a large corporation when Kellogg's owns Kashi, everyone's favorite health food,although that would only be classified as All Natural.
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6-08-2008 @10:50AM Maddie said... I was unaware they even existed, and I purchase rice krispies twice a month. I have treat addicts in my house. Perhaps the reason they were unsuccessful is the fact they weren't in the stores? They weren't advertised? Just a thought.
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6-08-2008 @2:16PM wescraig said... Organic puffed rice cereal is pretty easy to come by. I'm pretty sure Whole Foods has a house brand, but you can find it in bulk in most health food stores.
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6-08-2008 @2:39PM Andrew said... If you think "organic" means no pesticides were used, then I'm sorry to say that you've been a victim of all the misinformation being spewed out these days about organic farming. I wish people would actually do some research.
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6-08-2008 @10:23PM KF said... Like Maddie, I wasn't even aware they existed, so can't miss them now that they're gone. It's not just a question of undermarketing, but, regional distribution. Here in Northern California, we have dozens of products available in our grocery stores from a major, well known bakery corporation. However, in the East Coast, this major bakery corporation offers three specialty loaves of bread that I really wanted to try. When I wrote and asked which stores carried them, because I couldn't find them, I was told "We don't distribute it to California." Wha--?! Um, this is a huge state of health nuts and this is a healthier bread. WHY NOT?! That made no sense. So it goes with the Organic Rice Krispies. Many of us may not be aware they even exist, because we don't have access to them, like you did.
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6-09-2008 @8:19AM Gobo said... I was a little baffled by the Organic line from Kellogg's. If they were able to manufacture their cereals with better-quality ingredients without impacting the flavor of the product -- or even improving it -- they should've simply started manufacturing all their cereals using organic grains without any HFCS. That's what a company with any sort of courage or integrity would do. Instead, they made them a "sideline" product... just a marketing gimmick.
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6-09-2008 @3:58PM Michael Schmitt said... Andrew is right. Pesticides ARE allowed under Organic laws set up here in the US. (see 7CFR part 205.601) And if one is going to make Rice Krispie treats out of them... well... um... what was the point? There are no organic marshmallows, so you'd be taking an organic product and mixing it with a conventional product. Here in the food industry, we're not allowed to do that, since organic + conventional = conventional. You're going to be inhaling more chemicals from your new Toyota Prius than you would be ingesting from the majority of conventional foods.
@Gobo: Unfortunately with Wal-Mart and other major manufacturers breathing down large corporations necks for cheaper foods, the "high quality" products just don't exist on a mass-produced scale anymore. There is constant pressure from the retailers to get a cheaper product out the door to be sold at the original price for a higher profit margin. I don't buy the Thin Mints from the Girl Scouts because they have cost-reduced down to the point that it just isn't good to me anymore. Flavored cardboard is about what I’d describe them to be.
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6-10-2008 @12:05AM Gobo said... Michael: Actually, there are organic marshmallows; I've seen them at Whole Foods, and a company called Toonie Moonie makes organic marshmallow fluff.
It's true that big-box retailers -- especially Wal-Mart -- control what the manufacturers produce. Nobody wants to be the first big company to stand up to them; I've been on conference calls where Wal-Mart has laughed at P&G, for example. Margin is everything. It's just a shame that a company like Kellogg's doesn't have the integrity to say "we believe so much in organic foods that we're going to use organic grains but sell the product at the same price. We'll take a hit on profits in the short term but will help things in the long term,". That they had to introduce organics as a sideline product tells me that it was just a gimmick -- and most likely using questionable 'organic' grains anyhow.
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8-09-2008 @10:26AM Joanie said... Stefani,
I also have missed the "Organic" Rice Krispies and researched to see what happened to them and where I can still buy them. Unfortunately, they are no longer made. I have trouble digesting any foods containing High Fructose Corn Syrup. I have looked on the box of most cereals as well as processed cookies, syrups, jellies, etc. and everything seems to contain High Fructose Corn syrup. The "Organic" version of Rice Krispies did NOT contain this product and I was to able to enjoy the cereal without any side effects involving stomach upset. The only thing that comes close to the taste without high fructose corn syrup is Rice Chex.
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