If you have been to Dean & Deluca or Whole Foods lately, you have probably seen various jars of honey priced at $20 or more. While you could easily purchase a jar of the same size at your regular supermarket for just $5, below are three reasons why you should make the pricier investment:1. Preserve nature's candy! Honey is a natural product produced by bees pollinating flower pollen. Industrial honey is created by an unnatural process in which bees are fed sugar syrup. This is actually bad for the bees.
2. The taste difference between an industrial jar of honey and an artisanal honey is tremendous. At the moment, my favorite honey is produced from bees pollinating heather plants that grow on the hillsides of the Landes region in France. It has an intense floral aroma with lingering notes of caramel.
3. The diversity in flavors of artisanal honeys means that there are many more uses for them. All industrial honey tastes the same. Artisanal honey varies depending on what the bees are pollinating. For example, while a chestnut honey is bitter and has an earthy aroma; acacia flower honey is sweet and has a floral aroma. Whereas chestnut honey is typically spread over a thin layer of sweet butter on toast, acacia flower is added to tea or other hot beverages.
You can distinguish your artisanal honey from your industrial honey simply by its appearance. Poorly made honey will be transparent and will not thicken. An indication of high quality honey is the fluffy thin white foam that is often at the top of the jar or the crystallization.














