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It's not that all the franchisees are against the dollar menu, but they don't want to have to spend money advertising it, either. That's understandable: they want customers to purchase the more expensive items so that they can make more money.The franchisees argue that they're paying a higher minimum wage and food costs are skyrocketing. They're worried that more and more people are "trading down" for value menu items, and at the same time they're not getting enough new customers to make up the difference.
A spokesperson for the company said that there will always be a little bit of push and pull, but that problems will always be resolved because the company only makes money if the franchises do.
Er, good luck.
[Via Advertising Age]
| It's my go-to stop for a quick, fast lunch. | |
|---|---|
| It's a guilty pleasure, but ever since I saw Super Size Me, I try to stay away. | |
| McDonald's still has a Dollar Menu? |
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6-04-2008 @4:03PM eatingtuscaloosa said... I took my son to McDonald's for lunch today and they actually charged me $0.30 to add MAYONNAISE to a sandwich. THIRTY CENTS... for MAYO. I asked for some honey mustard for the same sandwich and the man gave me THREE honey mustard cups for free... but wouldn't budge on the thirty cent mayo? dubya tee eff.
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6-04-2008 @4:56PM hagamaba said... When they recently stopped selling the Big Xtra in Canada in favor of the Angus burger I haven't gone. That just leaves me with the gordita crunch as my last fast food item i love.
I might pop by a mcdonalds for some fries, but i find if you only order fries they are cold.
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6-06-2008 @6:49AM Dani said... If you want HOT fries ask for them with no salt. Just be sure to carry your own in your car. I love dollar menus. Hope they stay. Taco Bell has $.79 and .89 now too.
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6-06-2008 @7:24AM Gary said... It's like today's 25cent penny candy , a 13 ounce pound can of coffee , 8 pounds of potatoes in a 10 lb. bag . 17 lbs. of dog food in a 20 lb bag , , need I go on?
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6-06-2008 @7:46AM JWF said... The company is throwing a big smokescreen with the spokesperson's line- "The company only makes money if the franchises do." Do they think we're idiots? The company takes their percentage 'off the top'. Franchise owners have to pay all the bills with what's left. The corporations that sell franchises ALWAYS make money. It's no wonder the franchise owners are upset trying to cover all the rising costs with shrinking profts.
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6-06-2008 @7:51AM patrick said... I like to order the double cheeseburger, substitute Big Mac sauce. They hardly ever get it right, instead adding BigMac sauce to the mustard and ketchup, so now I just do it at the one rest. I know will do it right. I miss the $1 sausage mcmuffin.
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6-06-2008 @8:15AM Parissa said...
Fine, Big Mac, I don't have to frequent your establishment ... nor any other fast-food establishment! I'll make my own damned
sandwiches and mix my own iced tea! I just wish more consumers would stand their ground with these big chains ... food and otherwise ...
and make a statement. We are repeatedly treated with increasing disrespect, if not overtly, then subtlely, and I'm tired of it! Higher prices; less service; rude or ignorant tellers and clerks.
Hell, most clerks, if they didn't have a calculating register couldn't make change for a dollar! Sorry, I guess this article just hit a nerve! Mac Donald's franchisers wanting to remove any kind of a
bargain and 'force' us to spend more because their profits are NOT HIGH enough! Where have we heard THAT before? EVERYWHERE!!!!! Ya know, my parents, when they were kids, had NO Big Mac or Burger King or Dairy Queen ~ etc., etc., etc. and THEY survived to adulthood and beyond! We can do the same! My trips to most any establishment is curtailed considerably these days ... and I intend to keep MORE money in my pocketbook than I have in the past!
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6-06-2008 @8:39AM holly said... People complain about the country's obesity rate, but when McDonald's isn't getting as much service and less customers they are going to complain too? No one is ever satisfied...
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6-06-2008 @8:41AM Rod said... I don't eat out much less the dollar menu. Why spend a dollar for a cheap burger if the gas to go get it costs $8.00 Cheaper for me to walk to the grocery store and make a sandwich. McDonalds needs to teach their employees how to make coffee..last cup I got there could use for paint remover!
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6-06-2008 @8:45AM Ralph DeMattia said... Here's a response to the greedy McDonald's franchisers: Raise your price and I'll stay home!!
I've been eating at Mickey D's since the first one opened near us in 1956, but I am tired of being held hostage to GREED!
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6-06-2008 @8:46AM rad1cb said... Have any of you people watched Super Size Me? For the love..... these places are slowly killing you and all you can gripe about is "big mac sauce", dollar menus, franchise fees, and mayo? To make any fast food joint a staple of your weekly diet is, to say the least, sad!
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6-08-2008 @11:31PM mrwilson68758 said... Who the hell eats at McDonald's anyways. They have nasty food that has been sitting under a heat lamp all day. I wouldn't eat there if the food was free.
As for everyone who is whining over them raising their prices, you must be extremely young (and I'm only 25) to not be used to rising prices by now. Have you tried to buy hamburger lately in the store? A lot of places are charging around $3.99/lb. Do you really think these places are going to sell their food at a loss? I'm surprised the dollar menu has survived this long.
Our country is experiencing mass inflation due to an incompetent president who has put us so far in debt that the value of the US dollar has hit an all time low. If you want to get this country back on track, just remember "A VOTE FOR MCCAIN, IS A VOTE FOR THE SAME!". Vote Obama in November!
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6-06-2008 @10:43AM teresa said... I went to Burger King and ask for a glass of ice water and was told if you want anything more than a kid size it will be $1.94 , i then ask for onion ring sauce for a small order of onion rings and was given four of the little containers they have .I worked for Mcdonalds for 17 years and boy how things have changed!
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6-06-2008 @9:22AM Bob said... To those who complain about franchisees making too much money, I have a simple question:
What the hell do you know about it? Are all hard working people that own businesses all making mega profits? I think not.If they are staying above water, in many cases, they are doing well.
Fact: Food industry is one if the lowest margin segments in the American Economy.Another fact:
9 out of 10 new food establishments opened in U.S. will be closed in 2 years. Been in the business 30 years. You do not like the food, the service etc... fine, but do not fool yourself into thinking that you are some kind of victim.
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6-06-2008 @9:23AM rick said... its bad enough that you cant even get the mcdonalds signature sandwich after midnight, ( usualy the time im getting there or later) now i wont even be able to get dollar menu items during regular hours? screw them all. when im told i have to buy the expensive items or move along....... im moving, baby!
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6-06-2008 @9:32AM James L Clements said... Are there two versions of the film super size me. I have seen and enjoyed the film but never got the message all of you seemed to get. I still enjoy McDonalds, The message I got (as metioned by the film maker) is don't eat at McD's 30 days straight. Even he mentions how tasty their food is. Now that I've said my piece go ahead and rip me apart.
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6-06-2008 @9:38AM James L Clements said... Hey jeb
All CAPS and lousy spelling. I'd rather be fat and smart then thin and STUPID.
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6-06-2008 @9:46AM Timothy said... Wow "Jeb"! Are you ever an angry person! Would you enjoy it if I stuffed that big bag of salad up into your tight*%$? Why do you care about what other people do when you obviously need to be concerned with yourself!
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6-06-2008 @10:03AM Anne said... I eat more fast food than I should, but I always order the same thing and it always costs me the same amount. The thing that amuses me is, McD's does two pies for a dollar.. I never want two, they don't understand why I would spend a dollar on a single pie instead of getting the two offered.
When they start charging for ketchup and napkins, THEN we'll be in trouble. Til then please remember that the guy who runs the franchise in your area is trying to make a buck while paying the same gas prices, food costs and electricity bills as you. Don't moan too much when he is forced to raise his prices to cover his costs cause if you were him, you'd have to do the same or lose the store.
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6-06-2008 @10:06AM Talmadge said... I once was charged 11 cents for a small pack of Hot Mustard for a Sausage egg mcmuffin because it was only free if you buy chiken. This was near surfside SC beside a kangaroo store at rte 707.
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