Starting this Thursday Burger King is extending hours at its U.S. locations into the wee hours, specifically 2 a.m. or later. Don't get too excited night owls; the late-night munchies friendly sked only runs from Thursday to Saturday. It makes me wonder whether BK's looking to compete with White Castle, long the late-night go-to meal for drunks and stoners alike. I can't remember the last time I ate at a Burger King. Sadly, I can remember the last time I ate at a White Castle.
Folks who are creeped out by the plastic-faced King will be glad to know that he's not the point man for this campaign. BK has appointed Sean "Diddy" Combs as its new late-night ambassador. I don't watch much television these days, but according to the press release the first TV spot, "Diddy's Way," has begun airing. I wonder if the commercial features an urban-contemporary take on the Burger King song. One thing's for sure. Since it's directed by Spike Lee, the content has got to better than the stuff on Diddy's BK-sponsored Youtube channel.
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