Burger King courts partiers with late-night hours

by Joe DiStefano, Posted Jun 3rd 2008 @ 1:00PM

Starting this Thursday Burger King is extending hours at its U.S. locations into the wee hours, specifically 2 a.m. or later. Don't get too excited night owls; the late-night munchies friendly sked only runs from Thursday to Saturday. It makes me wonder whether BK's looking to compete with White Castle, long the late-night go-to meal for drunks and stoners alike. I can't remember the last time I ate at a Burger King. Sadly, I can remember the last time I ate at a White Castle.

Folks who are creeped out by the plastic-faced King will be glad to know that he's not the point man for this campaign. BK has appointed Sean "Diddy" Combs as its new late-night ambassador. I don't watch much television these days, but according to the press release the first TV spot, "Diddy's Way," has begun airing. I wonder if the commercial features an urban-contemporary take on the Burger King song. One thing's for sure. Since it's directed by Spike Lee, the content has got to better than the stuff on Diddy's BK-sponsored Youtube channel.

Filed Under: Television/Film, Ingredients, Fast Food
Tags: america, beef, BK, Burger King, BurgerKing, burgers, Diddy, P. Diddy, P.Diddy, Sean Combs, Sean Diddy Combs, SeanCombs, SeanDiddyCombs, White Castle, WhiteCastle

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Reader comments (Page 1 of 1)

6-03-2008 @1:37PM kassie said... I live three blocks from a White Castle, but only one from a BK. We have been to the WC many time, but only twice to the BK, and once on my wedding day when I was starving and in a time crunch.

But, I have a feeling the BK being open later may become a neighborhood issue. Too many gangbangers hanging out there already...
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6-03-2008 @1:34PM JPN said... OK....I guess I live in a big city because almost all our fast food places are open until 2 AM every day and most are 24 hours either every day or all weekend.
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6-03-2008 @2:58PM heather said... You know I really don't think BK gets the credit it's due. With THE best $1 burger (whopper jr) and onion rings, its my fav fast food joint of late. Maybe this new campaign will help me convince others of the joys of BK. I know it makes me happy!

Give it a try next time you're in a hurry and need a quick cheap meal.
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