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Like Gael over at Pop Culture Junk Mail, I didn't even realize that Hostess got rid of the magician guy who was on the front of their pies since the early 70s. I don't usually buy snack pies anymore, though I do love them (both Hostess and Drake's).
I know that products and companies and logos have to change over the years, but I always feel a little sad when a classic character or design is changed. Really, did the change improve sales? You would think that keeping a classic character would endear a company to loyal customers even more.
Now if someone could answer this question. What exactly was the magician? Was he human? The body shape suggests a banana, or some sort of legless apple slice. Or maybe the Penguin from Batman.
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5-20-2008 @9:41AM JPN said... I heard J.J. Abrams is doing a prequel movie about the origins of the magician.
But really, I'm too young to have ever noticed him on there anyway.
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5-20-2008 @9:54AM Melissa said... I always thought he was the shape of the pie. He's close enough that I assumed that he was a magical pie.
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5-20-2008 @9:58AM Ivan Bravo said... The Magician is a snack pie wearing a magician costume. Kablam! I just blew your mind.
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5-20-2008 @10:01AM Pie Hole said... The magician is a anthropomorphized pie.
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5-20-2008 @11:35AM Meg said... Yup, another Suicide Food (http://suicidefood.blogspot.com/)
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5-20-2008 @12:24PM kevjohn said... They must have gotten rid of him after they realized he 'magically' helped a generation of kids get fat.
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5-20-2008 @3:43PM Catherine said... I always thought it was a Twinkie, that seeming to be the big popular fave of the Hostess products, but the anthropomorphized pie makes more sense. What can I tell ya, I was what, nine, ten.
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5-20-2008 @10:22PM GL said... That magical pie man is an American hero.
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5-20-2008 @11:14PM badfrog said... I remember the old comic book ads. His name was actually "Fruitpie."
Some seriously lazy ad copy writing.
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5-23-2008 @10:00PM Tina said... Twinkie the Kid , Fruitpie the Magician and King Ding Dong...Haha I remember those names from way back when, I feel like I'm forgetting someone though...hmm?
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5-26-2008 @1:29PM doreen said... MAYBE HE ATE TOO MANY OF HIS OWN MAGIC PIES & HAD TO TAKE A LITTLE NAP...
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