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I still look down on box wine as cheap and presumably bad. Bordeaux wine in what amounts to juice boxes? I just don't know how I feel about that.
However I feel about it, juice box wine is coming. Called Tandem, it'll be introduced in London soon, but there's no word on if we'll see it here in the US. Apparently French wine makers don't like the downward trend in wine consumption. This is an attempt to get "young urbanites" to drink more wine. A spokesman for Tandem says that this is the ideal way to have a bit of wine with lunch, especially if you eat at your work desk.
The wine juice box even has a special straw to ensure that you get a full taste experience. The sensory straw, as it's called, has four holes in it so that the wine is dispersed throughout your mouth. I'm not sure how well that'll work, but, as it's been pointed out by traditionalists, you still can't see or smell the wine before you drink it, which are both important aspects of drinking wine. Do you think this product will take off? Would you buy it?
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5-17-2008 @2:58PM Brad said... This is really nothing new. Three Thieves "Bandit" wine has been in that packaging for three years now I believe. It's a winery based out of California which because of its packaging and price has actually done pretty well with the juice box (tetra pak) packaging.
You can buy their stuff at Whole Foods Market I believe in most states, and their website gives a pretty good example of the type of containers they use, from the jug to the juice box:
http://www.badgerwest.com/threethieves.shtml
Though SUPPOSEDLY this was supposed to have a straw to, at least that was what was advertised on this interesting packaging website, but I don't think it actually does, so I need to see this straw.
Oh, and if you're wondering the strange interest I have in this, it's because I'm a packaging major.
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5-17-2008 @4:22PM Stef said... They also sell something similar at Target. It's the same brand as their boxed wine, but this is four individual packages. No straw, just an opening big enough to drink out of. Good for picnics! I am not a wine sophisticate, but I thought it was pretty OK.
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5-17-2008 @5:11PM Kristen Johnson said... The benefits of a box are that the wine isn't exposed to light, is less likely to be exposed to temperature changes, and isn't exposed to corks (a disintegrating cork destroys wine). My grandfather, who considers himself to be a wine snob, is convinced that all Napa wineries will be changing to boxes in the next couple of decades.
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5-17-2008 @5:29PM cocobaker813 said... You know, a company advertises its wine in a box as a "21st century cask", as a wooden cask is impossible to fit in an average fridge! I'm not sure about the individual servings of wine in the "juice box", but if the equivalent of 3 bottles of wine can be comfortably stored and I have easy access to it, I like the idea. Of course, champange and sparking wines are the exceptions. Nothing will substitute the hissing of a cork coming out of a champers or prosecco or cava bottle!
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5-17-2008 @6:19PM lizandrsn said... I see ease of storage. Portability. Nothing to break or sour. Easy to sneek into ballgames and concerts.
Perhaps the only downside is convincing the kids to stay away from the aged grape juice.
Juicy-Juice for adults. Why not?
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5-17-2008 @7:09PM Lisa said... I think it's a great idea! I'd buy it.
Lisa
http://www.AttentionToDetailGifts.com
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5-18-2008 @2:29AM Dave Halliday said... My wife's family is a fourth-generation wine grape grower in the CA Central Valley (Fresno area).
Her dad commented that the three most expensive things in an average bottle of wine are the bottle, the cork and the label.
Bandit wines are awesome for the price and the TetraPak eliminates corked wines (10% of all wines suffer from corkage).
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5-18-2008 @2:51AM STH said... I couldn't have read that right . . . they want people to drink wine at their desks at lunchtime??? Is there a boss in the U.S. that would approve of that?
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5-18-2008 @3:09PM nek0 said... Well... in Spain it is quite usual! Not the high-end brands, but what we call table wine. The most popular is Don Simon brand, which is what you have usually around at home for lunch ;)
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5-19-2008 @1:30PM Stef said... Well, that, tapas and pork products is why Spain is awesome.
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5-19-2008 @4:34PM M scanlon said... I looked down on wine in a box until a guest left one at my house. I have to say, I've enjoyed being able to have a small glass of wine while I'm making dinner night after night after night... That box has lasted forever and it still tastes pretty good. The upside of a mini box is that you could toss a couple in a suitcase if you're heading off for a business trip. I get stuck on a lot of overnighters, I'd be willing to give mini-box a try.
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5-20-2008 @10:06AM ABT said... What Kristen, Liz and M said.
We've had these in Ontario for years. There's so many advantages: Portability, weight, ease of transportation, unbreakable (for normal and accidental drop heights, not rooftops) and though recyclable, they also create less waste in the landfill when thrown in the garbage rather than out with recycling.
I'd also guess that they pack and travel more efficiently from the producers because of their shape.
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5-22-2008 @10:16AM Fash said... I would totally drink this. Or at least try it. Perfect for picnics or other outdoor stuff where a bottle, corkscrew, glasses, etc are all impractical and irritating to haul around.
That being said, I can also clearly see the likelihood of some dope mistaking one of these for a Hi-C juice box and giving it to a toddler.
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7-29-2008 @9:56AM Robert said... How about including a straw that stops the spills and squirts instead of one that amplifies them? Red wine on my wifes nice clothes, that's "sensory"! Buzzed adults with a juicebox full of red wine...check this solution out and help us make it reality.
www.thisisthelaststraw.com
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7-29-2008 @10:00AM Robert said... Here's a hot link...I forgot the Http:// above, sorry
http://thisisthelaststraw.com
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