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Whether the motive is to get word out to consumers about how a new product tastes or to lure customers into a restaurant with free food in the hopes that they'll buy other stuff, too, the practice of "sampling" is becoming more and more popular. Sampling used to be restricted to smaller companies that couldn't afford million-dollar advertising campaigns, but now even huge corporations like Starbucks and McDonald's are doing it.How this affects social psychology, business, and marketing, we'll leave to other blogs, but here, we're just concerned about the free food! The last few months, especially in April when consumers' wallets were hit with taxes, companies gave out everything from free burritos to frozen yogurt.
Coming up, both McDonald's and Dunkin Donuts will be giving away free samples on May 15.
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5-15-2008 @11:59AM GORMZ3 said... I just ate a (free) McDonald's Southern Style Chicken Sandwich a 1/2-hour ago, and thought it was pretty good. It could've used a little red-pepper, but to each their own. Thanks McDonald's!
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5-15-2008 @2:14PM Roe said... I love the tender biscuit. It was filling and I read that it is low in calories, compared to the rest of the menu. Thank You MC E. D's
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5-15-2008 @2:28PM lutefisk said... Seems like everyone is trying to rip off Chik-fil-a. Arby's southern style chicken sammies taste just like Chik-fil-a's. I prefer the original, but when they are not in your area, you have to make do.
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