Do you remember Jane Goodall and her work with chimpanzee's in Africa? Well, she's still out there, fighting for those primates and their habitat in Tanzania. Now she's partnered with Green Mountain Coffee Roasters.
They've unveiled the first in a new line of products that will come with Jane's seal of approval, Tanzanian Gombe Reserve Coffee. It's made from beans, as the name implies, from in and around the Gombe reserve in Tanzania, which is where she has done all of her research on chimps.
The new coffee came from an effort to improve the lives of people around the preserve by turning them onto cultivating their land instead of clear cutting it. Jane Goodall hopes that by improving the lives of the people, the lives and habitat of the chimps will also be saved.
The coffee should be sold in major grocery chains. If you see some, consider buying some in order to help save vital habitat in Africa. I love that: coffee with a heart.
[Via AdFreak]
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Reader Comments (Page 1 of 1)
5-13-2008 @ 11:54AM
doodoolemonque said...
For coffee with a heart, avoid Fair Trade coffee. The Green Mountain web site does not indicate that this is a Fair Trade coffee, so i assume it is not and therefore worthy of consideration. The term Fair Trade prohibits those farmers who own their land from participating in this certification process, thus discouraging any farmer from sharing in the success of a coffee growing region. Fair Trade regs promote continued working class status for all workers, but ensures a steady supply of labor for those who control the means of distribution. Those who only serve or buy Fair Trade coffee have been duped into helping support a communist system that oppresses the workers who need the most help.
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5-13-2008 @ 10:55PM
lyndyn said...
Green Mountain has a number of neat partnerships, and also has a very convenient subscription service. I've been getting their Heifer Hope blend (benefits Heifer International, of course) for a couple of months; when I switch up my subscriptions, I'll definitely take a look at this one!
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