SoyJoy Bars: just tell yourself they're something else

by Sarah J. Gim, Posted Apr 28th 2008 @ 5:40PM

You know when you are eating your fourth tofu salad of the day for the eighteenth day in a row of this hell we call "diet before bikini season?" And on the salad there is a slab of stupidly healthy tofu that when you bite into it, you close your eyes and tell yourself it's actually a piece of chocolate cake?

Wait, am I the only one who does that?

SoyJoy Bars are something like that.

The bars are not necessarily for dieters, but are a very modest 130 calories of soy nutrition. They come in a wide variety of flavors, all of which I tried.

My Slashfoodie friends, I'm not going to lie to you. I almost couldn't choke down the hard, dry first bite of the Strawberry bar, let alone finish the almost powdery and strangely chewy-hard textured brick. I was almost tempted to give the entire bag of the rest of the flavors away to, oh, I don't know, friends who also eat Power Bars (which clearly means they are not in it for the taste). However, i had to tell myself to give the SoyJoy bars a second chance.

The second try was better, and on the third bar (I was on the Raisin Almond flavor by now), I had convinced myself that if I thought SoyJoy bars were more of a brick-like biscotti that was meant for dunking in a glass of vanilla soy milk rather than a "granola" bar, they weren't all that bad.

I wouldn't buy these on my own, but hell, at least I won't be throwing away the half bag in my pantry!

Filed Under: Health & Medical, Vegetarian/Vegan, Ingredients
Tags: bars, dieting, fruit, grains, nuts, protein bars, seeds, soyjoy, vegan, vegetarian

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Reader comments (Page 1 of 1)

4-28-2008 @5:53PM Julie said... I had gotten a couple of these Soyjoys as a free sample in the mail. One was the raisin and the other was some tropical something or other. They definitely left something to be desired. I could tolerarte the raisin (barely) but the other flavor was horrid.
http://www.noshtalgia.blogspot.com/
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4-28-2008 @6:56PM Almost Vegetarian said... I reviewed these more than a month ago (http://almostvegetarian.blogspot.com/2008/03/what-do-you-stash-in-your-desk-drawer.html) and I came to the same conclusion as you: Sawdust.

Ah well. It would have been great if these had been palatable. Back to the basic apple, I guess.

Cheers!
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4-28-2008 @6:59PM cybele said... I thought they were chokably dry. Granted I'm used to sticky-moist Lara Bars, but they're not textured enough and too burnt tasting to be biscotti.

I have to wonder how much they paid for that product placement on 30 Rock.
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4-28-2008 @7:35PM jessie said... The scariest thing: check the ingredients. Does yours have parmesan cheese and frozen eggs? Because mine did.

Why do they have to SAY the eggs are frozen? And WHY is there parmesan cheese in my granola bar???
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4-28-2008 @10:34PM hallahallahalla8 said... Yeah, those are disgusting.
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4-29-2008 @8:19AM Melissa said... I must add to what everyone else has said - these are gross. Not even the free coupons that pop up in the circulars can convince me to try them again. How can something be gummy and dry at the same time?
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4-29-2008 @11:28AM Bob Mc said... I also got some free coupons to try these. My wife and I agree that even for free they were too expensive. Gross.
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4-29-2008 @11:45AM kevjohn said... These are real? I just thought they were some gag the 30 Rock people came up with for their Think Green campaign.
Where's my free coupon? I'll try one.
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4-29-2008 @11:57AM totoro said... Ugh..we got these free as well. The best things in life are not, in fact, always free.
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4-29-2008 @3:08PM Sera said... Ugh, hated these as well. Couldn't finish my samples.
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4-29-2008 @11:16PM Sarah P said... So I'm a bit addicted to these. Strange enough, right? The first time I took a bite I thought "oh, I am never buying these" and soon after I found myself wishing I had a lot more. I can't bring myself to buy them for a dollar or more each, but after eating a few of them I sometimes find myself craving them.

They do have a different texture & flavor, but I enjoy them. After the first bar or so, of course. :)
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