Heinz Ketchup chooses tv ad weiners

by Ellen Slattery (Subscribe to Ellen Slattery's posts)
Posted Apr 26th 2008 5:30PM
Filed under: Television/Film, On the Blogs, Condiments, America

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Sorry, I really couldn't resist the pun. The video above was one of five finalists for the Heinz Ketchup television ad contest. Alas, it did not win - although it should have, IMHO - you can see the winning video here, along with the runners-up.

The grand prize winner received $57,000 and his video will run on national television. The runners-up each received $5,700, and will also get their spots on tv.

The other videos employed some tactics that are fairly typical in food commercials, like the two-cute-kids-discussing-product tactic, a la Mikey of Life Cereal fame, and the tugging-at-your-heartstrings tactic. Either way, congrats to the winners. (But really: who do you think should have received the grand prize?)

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4-26-2008 @ 6:25PM

Dr. Electro said...

Still Going is cute. They are all funny. However the one I like the best is Heinz Magician. Those kids are going to GIT that sucka!

4-26-2008 @ 8:00PM

kasey said...

I liked Still Going as well but I definitely have a soft spot for magicians 'cuz my dad's one. :-) And I know how he did that trick too. *wink*

4-26-2008 @ 8:28PM

eppyjerk said...

Wow. I'm not sure how the winner got picked. Still Going was by far the best. The rest were unimaginative and boring.

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