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I can easily see how bottle caps that read "Try Legal Weed" could be a bit confusing. If I saw it for the first time, I might wonder if it were hemp beer or somehow could get you stoned.
As it turns out, Weed Ales and Lagers produced by Mt. Shasta Brewing are named as such because they are brewed in a town called Weed, California.
According to an associated press report in the San Fransisco Chronicle, the town has a long tradition of having fun with its name. "A sign posted on the way out of town reads, 'Temporarily Out of Weed,' while another says '100 Percent Pure Weed.'"
Federal alcohol regulators don't get the joke. They ordered that sales stop on beers with the "Try Legal Weed" caps.
Do you think "Try Legal Weed" is a cute play on the town's name or is it misleading and making light of an illegal drug?
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4-24-2008 @5:17PM Dr. Electro said... I've been to Weed. The people there are pretty wacky in a fun and good-natured way. I don't see anything wrong with the bottle caps. I will be looking for some legal weed at my liquor store as soon as possible.
And yes, I am temporarily out of Weed. More's the pity!
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4-24-2008 @6:56PM GL said... It's a great name. The regulators need to take a step back.
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4-25-2008 @1:32AM asurroca said... That is ridiculous, and I hope they fight it. It's not like the label says "smoke illegal marijuana from these fine local drug dealers..."
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4-27-2008 @4:29PM Mark said... See what happens when kids who get picked on in school come into positions of power...they take away the fun. Sometimes people just need to lighten up...
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4-29-2008 @5:27PM Vanessa said... I just visited this Brewery this past weekend, I have a cabin in Weed, Ca. I love this little town and if you came to visit you would understand. I spoke with the owner of Mt. Shasta Brewery and told him I support him and his beer till the end. The Regulators need to get over it and move on, like someone mentioned above there are other things they should be concerned with, this is not one of them. It doesn't say "Smoke illegal weed and get stoned". So when Budweiser says "This Buds for you" should we be concered that they are selling us beer made from Buds of the marajuana plant????
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5-10-2008 @11:51AM Peter said... I have been and drove through this town too many times between Chico, CA. and Medford, Or. The town is a little off, but come on, can you really outlaw their name. Take a look at some of the over the counter names of "herbal energy" pills. This country is fantastic, but there are way more ways to cut down on drugs then outlawing a name. Their meth problem in this town is a little more harmful.
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5-21-2008 @3:02AM Dave said... The feds are idiots and should be stoned - with legal stones.
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5-29-2008 @12:09PM Sam Peterson said... It disgusts me that the federal government would try to micro-manage a small business at this level. Consumers can decide whether or not they think the slogan is appropriate - not the government. I was so angry about this that I called the Alcohol and Tobacco Tax and Trade Bureau: 202-927-8210 to complain.
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