The on going battle to hide ones drinking habits has one more player, and apparently police are not happy about that. It's a new product called Antipoleez, and it claims to totally neutralize the smell of your breath. The company says that the product does not cover up odors, but eliminates them. Kind of like a Febreeze for your mouth. The product website claims that Antipoleez isn't just for alcohol breath, and there is a scrolling banner that tells any prospective customer to not drink and drive. However, with a name like Antipoleez, you know that their target market are those who want to hide the fact that they've been drinking. No matter how marketers want to appear responsible on a website, police are afraid this sends the wrong message to kids.
Personally, products with names and advertising this garish put me off anyway. I also assume that any product sold for cheap in a convenience store could not possible deliver on their promises. But who knows, maybe Antipoleez does neutralize your breath. Has anyone else seen this, and do you know anything about it?
[Via KYW Newsradio]
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