So, I've gotta hand it to Starbucks. Its new site, My Starbucks Idea, is actually...well, a good idea. You sign up and simply type in a suggestion that you think the coffee chain should adopt, and post it to the site. You can also view others' advice, and vote on ones you think are worthwhile. Then - and this is the kicker - someone from the corporation actually reads the ideas and even puts some of them into practice. Several of the ideas on the site are currently "under review," like the suggestions for implementing frequent buyer punch cards, or for implementing free Wifi access in every store (obviously, many city locations already have WiFi service).
I'm also surprised at the quality of the suggestions. Though I'd imagine that the site is highly monitored to eliminate the crazies (or, for that matter, Starbucks haters), many of the responses are actually decent and well thought-out. And some, on the other hand, are flat-out hilarious: one poster calls Starbucks' music "pseudo-intellectual," "over-produced" and "noisy garbage," while another requests that the music in his local store be turned down, so that when he's "making a business call, it doesn't sound like I'm calling from a public place." Um...isn't that what your home and office are for?
Hmm...so I guess suggesting "STOP EXPANDING YOUR CHAIN!" would probably get flagged, huh? Just a thought.
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