Herb Peterson received McDonald's (and Sarah's) Lifetime Achievement Award in 2006 for inventing the Egg McMuffin and changing the course of fast food breakfasts forever.
Peterson died of natural causes in Santa Barbara, CA at age 89.
Peterson was the VP of the company that did the advertising for McDonald's in the early 70s, D'Arcy Advertising. He was the guy who came up with the first national slogan for the fast food chain, "Where Quality Starts Fresh Every Day" (anyone remember that?). Peterson loved Eggs Benedict and wanted to push McDonald's into serving breakfasts so he came up with the Egg McMuffin, and the rest is history.
So today or tomorrow, go to McDonald's and get an Egg McMuffin in Herb's honor.