Herb Peterson received McDonald's (and Sarah's) Lifetime Achievement Award in 2006 for inventing the Egg McMuffin and changing the course of fast food breakfasts forever.
Peterson died of natural causes in Santa Barbara, CA at age 89.
Peterson was the VP of the company that did the advertising for McDonald's in the early 70s, D'Arcy Advertising. He was the guy who came up with the first national slogan for the fast food chain, "Where Quality Starts Fresh Every Day" (anyone remember that?). Peterson loved Eggs Benedict and wanted to push McDonald's into serving breakfasts so he came up with the Egg McMuffin, and the rest is history.
So today or tomorrow, go to McDonald's and get an Egg McMuffin in Herb's honor.
Second Helping of Slashfood - June 19
Competitive-Eating Contest to Pit Humans Against Elephants
The Backyard Boom - The Hungry Bride
Reader Comments (Page 1 of 1)
3-27-2008 @ 10:48AM
Phil said...
The use of the word "Inventor" is the reason why I do not eat at McDonalds. If you're responsible for inventing new food instead of creating new food, there is an inherent flaw
Reply
3-27-2008 @ 12:00PM
sarah said...
The Egg McMuffin is one of two things I will eat at McD's (the other, French fries).
Rest in Peace, Mr. Peterson.
Reply
3-27-2008 @ 1:33PM
Patrick said...
"So today or tomorrow, go to McDonald's and get an Egg McMuffin in Herb's honor."
No, thanks.
Reply
3-27-2008 @ 4:51PM
Jill said...
Horsepuckey. When I was a kid in the early 1960's my father used to make a breakfast on Sundays that was a fried egg, American cheese, and Canadian bacon on an English muffin. He called it a "Humpty Dumpty" and it was my favorite breakfast.
Reply
3-27-2008 @ 4:53PM
Jill said...
Horsepuckey he invented the Egg McMuffin. When I was a kid in the early 1960's, my father used to make us "Humpty Dumptys" on Sunday mornings. A Humpty Dumpty was a fried egg, slice of American cheese and slice of Canadian bacon on an English muffin.
Reply
3-29-2008 @ 1:39PM
Dan said...
and at 300 calories and relatively low fat at 12 grams it is one of the more healthy egg-meat breakfast choices at McDonalds....
Reply
3-31-2008 @ 4:34PM
french frog said...
eat, eat, eat and die from overeating junk food.
Never go, cook yourself organic fresh egg with homemade bread, don't let people tell you what and how to eat. Resist to nonsense nutrients.
Reply
4-02-2008 @ 1:00PM
superfan said...
oop's forgot to do that last week, but if i'll have an egg McMuffin,.......i'll think of herb!
Reply