Inventor of Egg McMuffin dead at 89

by Bob Sassone (Subscribe to Bob Sassone's posts)
Posted Mar 27th 2008 9:33AM
Filed under: Breakfast, Eggs, Fast Food

Herb Peterson received McDonald's (and Sarah's) Lifetime Achievement Award in 2006 for inventing the Egg McMuffin and changing the course of fast food breakfasts forever.

Peterson died of natural causes in Santa Barbara, CA at age 89.

Peterson was the VP of the company that did the advertising for McDonald's in the early 70s, D'Arcy Advertising. He was the guy who came up with the first national slogan for the fast food chain, "Where Quality Starts Fresh Every Day" (anyone remember that?). Peterson loved Eggs Benedict and wanted to push McDonald's into serving breakfasts so he came up with the Egg McMuffin, and the rest is history.

So today or tomorrow, go to McDonald's and get an Egg McMuffin in Herb's honor.

Tags: egg mcmuffin, featured, herb peterson, mcdonald's

Comments [8]

Permalink

Print Email Twitter Facebook Digg AIM Share

Related Headlines

What Can I Get You Folks? - Server Revenge (32 days ago - 488 Comments)
10 More Dirty Restaurant Tricks (9 days ago - 117 Comments)
Foods Celebrity Chefs Hate (37 days ago - 110 Comments)
10 Catchiest Food Jingles We Love to Hate (12 days ago - 7 Comments)
5 Things You Didn't Know About Turducken (11 days ago - 5 Comments)

Reader Comments (Page 1 of 1)

3-27-2008 @ 10:48AM

Phil said...

The use of the word "Inventor" is the reason why I do not eat at McDonalds. If you're responsible for inventing new food instead of creating new food, there is an inherent flaw

3-27-2008 @ 12:00PM

sarah said...

The Egg McMuffin is one of two things I will eat at McD's (the other, French fries).

Rest in Peace, Mr. Peterson.

3-27-2008 @ 1:33PM

Patrick said...

"So today or tomorrow, go to McDonald's and get an Egg McMuffin in Herb's honor."

No, thanks.

3-27-2008 @ 4:51PM

Jill said...

Horsepuckey. When I was a kid in the early 1960's my father used to make a breakfast on Sundays that was a fried egg, American cheese, and Canadian bacon on an English muffin. He called it a "Humpty Dumpty" and it was my favorite breakfast.

3-27-2008 @ 4:53PM

Jill said...

Horsepuckey he invented the Egg McMuffin. When I was a kid in the early 1960's, my father used to make us "Humpty Dumptys" on Sunday mornings. A Humpty Dumpty was a fried egg, slice of American cheese and slice of Canadian bacon on an English muffin.

3-29-2008 @ 1:39PM

Dan said...

and at 300 calories and relatively low fat at 12 grams it is one of the more healthy egg-meat breakfast choices at McDonalds....

3-31-2008 @ 4:34PM

french frog said...

eat, eat, eat and die from overeating junk food.
Never go, cook yourself organic fresh egg with homemade bread, don't let people tell you what and how to eat. Resist to nonsense nutrients.

4-02-2008 @ 1:00PM

superfan said...

oop's forgot to do that last week, but if i'll have an egg McMuffin,.......i'll think of herb!

#	Blogger	Posts	Cmts
1	Slashfood Editor	84	0
2	Alexa Weibel	47	2
3	Sarah LeTrent	35	0
4	Hanna Raskin	28	0
5	Emily Farris	18	0
6	Sara Bonisteel	17	0
7	Jennifer Lawinski	15	0
8	Michael Thomas Hastings	10	0
9	Monika Bartyzel	8	0
10	Jennifer Iserloh	8	0
11	David Koeppel	7	0
12	Mike Pomranz	6	1
13	Jose Ralat Maldonado	6	1
14	Joshua M. Bernstein	5	2
15	LeNell Smothers	4	0
16	Erin Meister	4	0
17	Max Shrem	4	0
18	John Devore	4	0
19	Lisa Schweitzer	4	0
20	Sarah Christine	3	0

Blogger

Posts

Cmts

Michael Thomas Hastings

Reviews: What's New This Week Twitter Follow Friday on ParentDish! Diabetic Student Wins Fight For Extra Gym Classes	Heidi Klum Hits The Runway After Baby Thanksgiving Dinner Satisfaction And Perfect Portion Control: Time to Celebrate Cheesy Workout Video Round-up
Victoria's Secret Fashion Show: Backstage With the New Bombshells Audrey Hepburn's Wardrobe for Sale New Moon Chic: Vampire-Inspired Fashion to Celebrate 'Twilight Saga'	Celebs' Most Anticipated TV Season Finales What If Twitter Existed When... Miley Cyrus 'Deeply Saddened' by Bus Driver's Death
How to Dispose of Paint Get the Look for Less: A Fall Tablescape Turkey Transferware Plates	Playing Baby Otters; Baby-Making Manatees New Kid on the Bus Georgia Mascot Uga VII Dies at Age 4