After a long, hard workout, women just want to settle down to a nice refreshing salad and a glass of vodka. That's the scene that one vodka manufacturer in Russia is trying to sell to the upwardly mobile ladies of the country. The vodka, which comes in lime, vanilla, almond and original flavors, is being heavily marketed to women, in an attempt to convince them that they deserve a vodka designed especially for them.
This is concerning Russian doctors, as alcoholism is rampant in Russian. There are 2.5 million registered alcoholics in the country, but experts estimate that the real number of alcoholics in that country is closer to 10 percent of the nation's population. So far, sales of the Ladies Vodka have been brisk, but what does that mean for the health of that country's women? I guess when it comes to sales and marketing, the bottom line is always more important than the health line.
[via The Morning News]
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