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After a long, hard workout, women just want to settle down to a nice refreshing salad and a glass of vodka. That's the scene that one vodka manufacturer in Russia is trying to sell to the upwardly mobile ladies of the country. The vodka, which comes in lime, vanilla, almond and original flavors, is being heavily marketed to women, in an attempt to convince them that they deserve a vodka designed especially for them.
This is concerning Russian doctors, as alcoholism is rampant in Russian. There are 2.5 million registered alcoholics in the country, but experts estimate that the real number of alcoholics in that country is closer to 10 percent of the nation's population. So far, sales of the Ladies Vodka have been brisk, but what does that mean for the health of that country's women? I guess when it comes to sales and marketing, the bottom line is always more important than the health line.
[via The Morning News]
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3-18-2008 @4:12PM Julie said... I know for a fact that this vodka is made for women because my immediate reaction upon seeing it was.... "as soon as that vodka is gone what a pretty bud vase that bottle will make". I've never had that reaction with Smirnoff or Absolut` lol
http://www.noshtalgia.blogspot.com/
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3-18-2008 @5:44PM twizzle said... Why shouldn't there be a vodka marketed towards women? So many alcohol brands are marketed towards men, it's refreshing to see one aimed towards us. It's insulting that this new brand is being greeted with a mini tantrum from doctors and the media. I haven't seen this level of "medical" concern for men when new labels of beer and whiskey hit the shelves. A pretty new bottle isn't going to significantly affect alcohol abuse in a country with such a high problem. Neither will taking it off the shelves. Anyone familiar with addicts knows what a silly notion this is. If a smoker's preferred brand of cigarettes disappeared off the market tomorrow, would they stop smoking? Probably not. Those doctors need to return their focus to realistic solutions. In the meanwhile, leave us women to enjoy this product of feminine elegance in an increasingly unisex world. Now, make us a cocktail glass to go with it.
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