I bet Burger King hates coming in second to McDonald's all the time. In fact, I'm pretty darn sure, if only because of the new products the company is introducing. According to a report from the Chicago Tribune, the world's second largest burger chain is going to start serving Kraft brand macaroni and cheese in test markets (which were not named in the article). And soon the corporation will roll out "BK Wrappers" to compete directly with its McDonald's counterpart.
Kraft brand macaroni and cheese is pretty well known in the supermarkets, but the company has a whole division for making the cheesy pasta dish for restaurants. Kraft has said it will make a macaroni and cheese just for Burger King.
Burger King spokespeople have said that while not completely aimed at children, they were a major consideration. Now parents can have one more reason their kids will love the King.
May is National BBQ Month and National Hamburger Month
Cupcakes, not for dessert (unless beef is your idea of a treat)
Because eating French Fries in the car is so tough
Reader Comments (Page 1 of 1)
3-01-2008 @ 1:37PM
upirons said...
They really just need to bring back the "Yumbo"... I grew up fat because of yumbo's. MMMMMMMMMMMMM
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3-01-2008 @ 7:50PM
Bear Silber said...
Although I loathe fast food chains and all they stand for, I do think it's smart for BK to expand their menu. They should come up with other similar items, comfort food that lends itself to fast food.
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3-02-2008 @ 10:28AM
MJ said...
I like both places for diffferent reasons. But I think they both should be unique and stop trying to have the same menu. The diffenece is why I go to both
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3-02-2008 @ 4:12PM
calamari said...
I wonder why they're not just saying that they're trying to keep the food dollar of families where one spouse or one of the teens has gone vegetarian? That's an obvious application for mac-and-cheese. And I'd bet that, in general, as soon as one person in a family starts vetoing meat, fast food usage for dinner drops dramatically.
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3-02-2008 @ 10:38PM
Woods said...
I doubt that their mac can beat KFC's. For some reason, the Colonel's cheesy concoction will always be my personal favorite.
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