Yum, yum, mac 'n cheese at Burger King

by Shayna Glick (Subscribe to Shayna Glick's posts)
Posted Mar 1st 2008 11:01AM
Filed under: Business, Comfort Food, Fast Food

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I bet Burger King hates coming in second to McDonald's all the time. In fact, I'm pretty darn sure, if only because of the new products the company is introducing.

According to a report from the Chicago Tribune, the world's second largest burger chain is going to start serving Kraft brand macaroni and cheese in test markets (which were not named in the article). And soon the corporation will roll out "BK Wrappers" to compete directly with its McDonald's counterpart.

Kraft brand macaroni and cheese is pretty well known in the supermarkets, but the company has a whole division for making the cheesy pasta dish for restaurants. Kraft has said it will make a macaroni and cheese just for Burger King.

Burger King spokespeople have said that while not completely aimed at children, they were a major consideration. Now parents can have one more reason their kids will love the King.

Tags: Burger King, BurgerKing, Macaroni and cheese, MacaroniAndCheese

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Reader Comments (Page 1 of 1)

3-01-2008 @ 1:37PM

upirons said...

They really just need to bring back the "Yumbo"... I grew up fat because of yumbo's. MMMMMMMMMMMMM

3-01-2008 @ 7:50PM

Bear Silber said...

Although I loathe fast food chains and all they stand for, I do think it's smart for BK to expand their menu. They should come up with other similar items, comfort food that lends itself to fast food.

3-02-2008 @ 10:28AM

MJ said...

I like both places for diffferent reasons. But I think they both should be unique and stop trying to have the same menu. The diffenece is why I go to both

3-02-2008 @ 10:38PM

Woods said...

I doubt that their mac can beat KFC's. For some reason, the Colonel's cheesy concoction will always be my personal favorite.

3-02-2008 @ 4:12PM

calamari said...

I wonder why they're not just saying that they're trying to keep the food dollar of families where one spouse or one of the teens has gone vegetarian? That's an obvious application for mac-and-cheese. And I'd bet that, in general, as soon as one person in a family starts vetoing meat, fast food usage for dinner drops dramatically.

5-17-2008 @ 12:45PM

Gary E Masters said...

McDonalds will take my email.

I really hate the Burger King commercial where the ipatient driver pushes the car out of his way with his car. Makes me mad and I never see any justice in return. So, I wanted to complain and all they offer is a telephone number and it is not good on Saturday.

I MAY NEVER EAT THERE AGAIN - AND THE INDIANA JONES CONTEST SEEMS INTERESTING. BUT WHY BOTHER IF THEY WILL NOT TAKE MY EMAIL?

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