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Consensus seems to be that it's too early to say whether Miller's attempt to merge the trends of lite and craft beer will ultimately succeed, so I'd love to hear your opinions. Has anyone tried the stuff? Give those of us in non-test cities a taste of what's out there!
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2-29-2008 @2:27PM Your Average Nerd said... Why would you drink this when the same amount of Guinness Stout has only 147 calories a twelve ounce serving, and flavor!
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2-29-2008 @2:38PM Barry said... I'm in San Diego this weekend and have seen these billboards so it must be test market. Going to have to try the amber, just because. Don;t have high hopes though.
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2-29-2008 @2:37PM Iscariote said... Dear Miller, Budweiser, etc.: Stay out of "craft" beer. You ruined beer in America once already.
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2-29-2008 @2:49PM dan said... This is not craft beer--and this PROVES THAT FACT.
You cannot put lipstick on a pig!
Wonder if there is any rice in them thar lite "craft beers"?
From the Brewers Association:
"How do craft brewers make beer?
Craft beer is made using a traditional process of blending the sugars from malted grains (such as barley or wheat), with hop flowers and water. The skill of the Masterbrewer brings out the desired aroma, color, mouth feel, foam and flavor qualities of the hops and malt through formulation of recipes and the fermentation of sugars into alcohol, carbon dioxide gas and other characters. After careful aging at just the right temperatures the beer is packaged and delivered to the consumer.
Craft-brewed beers are usually not pasteurized, but often go through a filtration process to improve clarity. But this is not always the case. Many craft-brewed beers are not filtered and you may experience what's called a tasteless "chill-haze or protein-haze" in unfiltered beer. Some craft beers may also still have yeast present either in suspension or as sediment, increasing its appeal to beer enthusiasts that enjoy these characters.
Does the beer made by craft brewers taste different? If so why?
It's hard to generalize about the taste of beer, but nevertheless we might say that beers from America's craft brewers will usually have a fuller more complex flavor than the typical light American lager style of beer popular throughout the world. Because of the increased percentage of specialty malt and hop ingredients you are going to experience flavors and aromas not found in light American style lagers.
The aroma of the beer may remind you of citrus, flowers or herbs. This is attributable to how the Masterbrewer utilizes the delicate characters of the hop flower. You may also smell caramel, sweet biscuits, cocoa, coffee-like character, honey, fresh baked cookies - all pleasant sweet notes contributed to by the skillful selection of specialty toasted and roasted malted barley.
And there's even more you'll discover with the Masterbrewers use of specialty yeasts whose delicate byproducts of fermentation result in sensual aromatic and flavor characters such as clove, spice, banana, strawberry, apples and more."
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3-04-2008 @6:45PM Laura said... "Consensus seems to be that it's too early to say whether Miller's attempt to merge the trends of lite and craft beer will ultimately succeed, so I'd love to hear your opinions."
Has Miller Brewing Company ever made a drinkable beer? Need I say more?
Corn in beer----what is the world coming to?
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