Everyone nowadays is concerned about the environment. Big business is especially concerned with its image. It wants the valuable consumers that a good green image can bring.Coca Cola is no different, of course. The soft drink giant has already taken a number of steps to green-ify its image. The beverage maker has already pledged to recycle all of its plastic packaging in the US. Now it's time to tackle aluminum. Coca Cola has now decided that it will recycle 100% of the aluminum cans produced in the US.
To coordinate everything, the drink maker even created a whole division dedicated to collecting and recycling all of its waste packaging. Coca Cola Recycling just built a plant in South Carolina. The division says that the aluminum recycling initiative will use 95% less energy and reduce carbon emissions by 95% than creating new cans.
So here you go; another big company working to beef up its green image. I think it's great. A company as big as Coca Cola recycling all of its waste can make a huge impact on what goes in the landfills. It also makes a lot of business sense. So this kind of thing is a win-win for everyone.
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Reader Comments (Page 1 of 1)
2-20-2008 @ 12:06PM
rainey said...
After reading in the NYTimes the relationship between diet sodas and belly fat, I've stopped drinking soda altogether. I've substituted unsweetened ice tea (rather taste the tea than the sugar, thank-you-very-much!).
Imagine what I'm saving on flavored water. Add to that the amount of packaging I've eliminated and the cost of producing and transporting some web-thin paper and tea leaves. Plus, the "waste" goes right in my compost pile.
All in all, a highly productive change. ...and I hope I'll eliminate a bit of belly fat as well.
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2-20-2008 @ 2:27PM
texasannie said...
I'm all for these efforts, as I am a faithful recycler. My workplace has no recycling program, so I haul all my cans, bottles, and discarded office paper/cardboard home with me to put in my own bin. I'm just curious how Coke's plan will work. If someone throws away an aluminum Coke can, will an alarm go off? Or is Coke going to hire a workforce of millions to sort through every trash can in the US?
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2-20-2008 @ 2:33PM
Bear Silber said...
I know normally that big corporations do things like this to better their image but it is still really commendable. The have such an impact on the enviroment. I give it up to Coca-Cola for trying to help out.
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2-20-2008 @ 7:14PM
Bernie B said...
Now how about eliminating High-Fructose Corn Syrup? Oh, and also quit murdering union organizers in Brazil, Columbia, and Turkey.
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2-20-2008 @ 7:28PM
Rita said...
Why weren't they doing this 5, 10, 15 or 20 years ago?
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