Well it looks like sales are down at Hershey's for their famous kiss. The chocolate giant has seen sales drop by four percent just this year, despite the huge chocolate holiday that just passed. Of course this cannot be tolerated. The company plans on revamping one of it's oldest products. They're going to look into new packaging and new marketing strategies. Apparently celebrating the Kisses' 100th birthday with postage stamps and "other festivities" wasn't enough. (By the way, either it wasn't effective or I was buried under a rock. I had no idea this happened).
I know how Hershey's can improve sales on their Kisses. They can improve the quality of the product. I can name five chocolates off the top of my head that I'd rather put into my mouth. Work on the quality and then we'll talk about sales.
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Reader Comments (Page 1 of 1)
2-18-2008 @ 5:19PM
Barry said...
Hershy's Kisses?
Perhaps spell check can help.
As for the Kisses:
1) Put that Scharffen Berger purchase to good use and introduce high-end/fair trade/organic whatever Kisses. I'd buy Nibby Bar KissesTM!
2) Go for the Wal Mart crowd with new "flavor combinations".
3) Sell 'em in different size bags.
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2-18-2008 @ 7:00PM
eh said...
i agree. i do not buy kisses often because of the quality. not enough cocoa, too much processed crapola. they should have deluxe kisses with quality chocolate. keep the originals, though, just in case i get the urge for nostalgic crapola chocolate. :]
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2-19-2008 @ 12:05AM
Ed T said...
I've noticed the quality of brand name chocolate has slipped considerably in the past two years. I'm not buying products from Nestle, Hershey, Russell Stover, etc. any more. They think they can sell brown wax and call it chocolate, but the market seems to be saying otherwise. Crummy products = lower sales.
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2-19-2008 @ 1:28AM
Christy said...
While Hershey's leaves a lot to be desired in the taste department, they aren't as bad as Palmer's! Seen in the Easter display; "chocolate flavored" bunnies. EEEEWWWWWW
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2-19-2008 @ 2:49AM
Kasey said...
Honestly, I bought some Hershey's Truffle Kisses for V-Day and it wasn't that bad. I was pleasantly pleased. :-D
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2-19-2008 @ 4:42AM
Tammy said...
The Kissables are good ... and so are the Special Dark versions of the Kisses ... But, I have a hard time finding the Special Dark Kisses ...
Though, everytime I eat the Kissables, I get this strange urge to play board games like Life & Monopoly & Risk ... LOL
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2-19-2008 @ 10:44AM
GustyMom said...
I can't believe their sales were down! I bought so many bags of the white chocolate/candy cane and hot cocoa kisses! The candy cane kisses are the bomb! And they only come out at Christmas! The coconut kisses were good too!
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2-19-2008 @ 11:48AM
Sarah said...
Amen to that!
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2-19-2008 @ 1:53PM
Mike G said...
Hershey's Kisses taste like wax to me - blah.
One of the few types of chocolate I will turn down.
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2-19-2008 @ 9:36PM
John Robertsin said...
OVER the HOLIDAYS KISSEES INTRODUCED 'NEW YORK CHEESECAKE',,,CHERRY CORDIAL... VANILLA CREME..;NOT TO MENTION THE PEANT BUTTER ,, PLEAS EKEEP UP BUT BRING THOSE BACK THEY ARE AWESOME!
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