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I grew up on the west coast, where Best Foods mayonnaise reigned supreme. It was always a little confusing to me when we'd come east each summer, to discover that mayonnaise changed its name to Hellmann's as soon as you crossed the Rocky Mountains, but I learned to accept the inexplicable shift as the contents of the container were so familiar and tasty. Back in those days, while I pondered at the length the two names my mayo wore, I never spent any time thinking about the eggs that were used to make the creamy emulsion. However, in Britain, thanks to the actions of Jamie Oliver and Hugh Fearnley-Whittenstall, Hellmann's is changing their ways and shifting production to use free-range eggs. The transition has been in process since 2006 and by this summer, people will be able to obtain Hellman's Mayonnaise made with free-range eggs.
My only question is why isn't Hellmann's making the same switch in the US? I'd be more inclined to buy their product (these days I tend to go with Trader Joe's mayo or make my own) if it was made with free-range eggs.
[via Green Daily]
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2-13-2008 @10:11PM bouv said... It wouldn't matter if they made the switch in the US, as "free range eggs" aren't classified by the government. Anyone can call any eggs "free range," so it wouldn't matter.
Also, "free range" chickens (which IS a legal term) really aren't much better than regular. The qualifications for "free range" aren't hard. "Free range" chickens have no more room to move than regular chickens, they just have a window, or a tiny scrap of dirt without a roof on it.
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2-14-2008 @11:13AM John M said... Despite the picture clearly showing the correct spelling of the name Hellmann's, it is spelt incorrectly throughout this article.
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2-22-2008 @11:58AM Michele Knaus said... It would be fantastic if Americans would get on board to get Hellmann's closer to cruelty-free. It seems like we are far behind the U.K. in these matters.
My thesis research is exactly on this kind of thing, and in fact I'm surveying American consumers on what motivates them to purchase the kind of eggs that they do, specifically folks who learn towards purchasing "sustainable" some of the time at least. Please pass the word, the survey is open until March 1st, 2008.
http://www.eggsurvey.org
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