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In a strategic move to boost sales, HarperCollins is putting the entire contents of a handful of its new books online for anyone to read. And one of these books just happens to be Robert Irvine's Mission: Cook!: My Life, My Recipes, and Making the Impossible Easy. Irvine is formerly a chef for the Royal Family,and star of the Food Network show Dinner: Impossible.
The book is pretty much what it sounds like: a collection of Irvine's recipes, anecdotes, and nostalgia. And while he is quite accomplished, this often comes across as arrogance. Here's a sample from the introduction: "I am a bit of an anomaly in the cooking trade...Not unlike the freelancers of medieval European chivalry or cowboys for hire on the open range in the American West, I have preferred to follow my own path, my own internal compass..."
And as soon as you think he has settled into one particular writing style, Irvine will describe a recipe and throw in a really astute, carefully thought-out phrase, such as "Fingerlicking good!!!" at its conclusion. (And yes, all three exclamation points were printed in the book).
Despite this particular book's drawbacks, and the tiny, pale-colored type on the screen (the site is still in its beta version, so its appearance will most likely improve), here's hoping that this project will expand and develop into a huge cookbook database for chefs everywhere.
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2-12-2008 @4:14PM William said... I have yet to see another TV chef market themselves more clumsily or awkwardly than Irvine. For all the vitriol spewed at RR and Sandra Lee, they've got the agent and the schtick appropriate for a TV personality.
I look at that guy, and I wonder if HE even knows who he is...
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2-12-2008 @8:26PM Kearns said... Perhaps I missed it, but you didn't seem to provide the link to the book: http://browseinside.harpercollins.com/index.aspx?isbn13=9780061237898
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3-15-2008 @12:39AM Dave Richard said... I know Sir Robert personally. He is my neighbor in N.J. He was telling me those same bull crap stories two years ago. He sold his bunch of lies to the Food Network and they bought every single one. They look more like an idiot than Sir Robert does. I don't believe he is sorry for any of his lies, I think he is only sorry he got caught.
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