Starbucks is 86-ing sandwiches

Posted Feb 4th 2008 10:01AM by Sarah J. Gim
Filed under: Breakfast, Business, Grains, Vegetables, Dairy, Cheese, Eggs, America, Comfort Food, Coffee shops, Meat

Starbucks must really be feeling the pressure from fast food chains now.

First we find out they're "testing" much much lower priced coffees in Seattle (with free refills!), and now we find out that Starbucks will be removing breakfast sandwiches from their menus starting this fall. It seems odd at first, since the breakfast sandwiches typically add $35,000 to a store's annual revenue. Chairman and CEO Howard Schultz said, "we're going to build for the long-term and get back to the roots and the core of our heritage, which is the leading roaster of specialty coffee in the world."

I don't mind. Like coffee, I prefer McDonald's (Egg McMuffin!) to Starbucks.

Tags: breakfast sandwiches, starbucks

Reader Comments (Page 1 of 1)

2-04-2008 @ 11:55AM

Gobo said...

Surprising, but fine with me. The sandwiches weren't very good and Starbucks smelled like burnt cheese for most of the day once the warming ovens went in.

2-04-2008 @ 12:05PM

Lauren said...

Here in Ohio (and other cities I visited for that matter) Ive never seen any breakfast sandwiches at Starbucks.

2-04-2008 @ 12:23PM

JPN said...

Damn. I loved these.

2-04-2008 @ 6:57PM

Lauren said...

Aw man...the sausage and cheese ones made for a pretty good breakfast-on-the-run.

2-05-2008 @ 12:06AM

CupcakeMagee said...

I'm not surprised at all, even though I never saw these in any of my local Starbucks, after all this is what happens when you try to be all things to all people. They need to just settle down and focus on coffee, that's what everyone I know, myself included, goes to Starbucks for.

(Personally, I'd sooner chew glass than set foot inside a *shudder* McDonald's...)

2-05-2008 @ 12:06AM

Jen Montgomery said...

Darn. I really liked the peppered bacon one. I agree about the cheese smell, though.

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