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As a company, once you find a marketing strategy that works, you usually stick with it. Nike had the swoosh, milk has the mustaches, and PETA? Well, they have naked women.Over the years, PETA has used women celebs like Alicia Silverstone, Eva Mendes, and Cindy Crawford to encourage the masses not to wear fur or eat meat. And while they've gotten a lot of flak, they continue to pay women to drop trou for the good of the animals.
Today in Philadelphia, PETA's "lettuce ladies" (women wearing little more than lettuce-shaped undergarments) will be handing out soy turkey sandwiches to promote the company's "Turn over a new leaf: go vegetarian" campaign.
A few points that should be noted, here: PETA rarely uses men to advertise its messages. It did use MTV Jackass' Steve-O, who was nude, but the ad a) only showed his backside and b) was quite obviously in jest, poking fun at the typical oversexed PETA model and keeping in vein with the show's brand of humor. Casey Affleck and Joaquin Phoenix have also done commercial spots for the organization - fully clothed. Somehow, I wonder if the effectiveness of the message is lost when we're too busy ogling Pam Anderson's generous chest to worry about what she's promoting.
Now, I'm all for soy products, either as meat replacements or as an addition to a healthy diet. Isn't it fascinating how, in campaigning to stop exploiting one living thing, another is exploited in its place? Maybe PETA should stop pointing its fingers at others for a second and turn the magnifying glass on itself.
Food for thought.
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1-25-2008 @4:14PM kathysmco said... People Eating Tasty Animals, where's the beef?????
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1-25-2008 @4:14PM pete said... I always thought PETA meant "people eating tasty animals", now I get it!
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1-25-2008 @4:47PM Roxanne said... It burns me up that PETA cares more about a few people wearing fur coats than the THOUSANDS of HEALTHY animals being killed in animal shelters in this country -- simply because there are not enough homes for them! Why doesn't PETA harrass and hassle the morons who refuse to spay and neuter their dogs and cats??? What a concept.
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1-26-2008 @3:15PM dc said... http://www.petakillsanimals.com/ Roxanne, you had better go to this website. Peta kills way more pets than most shelters do! Peta is too lazy to find good homes for adoptable pets. Last I saw they kill 97% of the animals they take in.
1-25-2008 @7:36PM Donna said... I love my silver fox jacket. Nothing like a dead skin to keep you warm on a cold winter day or night! And I like steak too. I'm higher on the food chain so I think I can choose what to eat and what to wear. Thank you very much.
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1-26-2008 @3:47PM italndiva said... PETA doesn't kill animals. It even has a low or no cost spay and neuter program. Where to begin with all the people making fun of a great organization. I would advise you to go to youtube and watch Defending Peta..it tells about when they are able to get to an animal it is too far gone to save it. It is a HUMANE thing to do. You people that choose to eat rotting flesh it is your business. Your death too. Even the higher intellagent animals don't eat meat. Then I see alot of lower intelligent animals by this blog still are. Check out the web site at PETA.org and meet your meat and then talk about how tasty a steak is. It is flesh. Cannibels. Ugghh! I am so glad I live in California where I have so many options to meat products and dairy. Naked woman. Watch The Girls Next Door and they are walking around naked all the time. Is is trying to prove a point which you all so stupidly miss. These reponses just make me digusted with people like yourselves. Eating animals is not funny at least not the way they are killed. You should watch how they live and die than make an educated comment.
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1-26-2008 @4:06PM David DeMarco said... It is so unfortunate to come on line looking for a good recipe and stumble into these idiotic comments. For some reason there are a fair amount of people on this planet who feel by killing and eating plants they are more virturous and their anatomy more adequate. There are many people who feel that eating plants is just ok--but I guarantee if you were educated enough to know what really goes on before these innocent carrots are put on your tables, the majority of you would not eat them. But most of the people on this planet have no idea and are happy to go to their grave not knowing---continuing the cycle of ignorance. And how ignorant of you who make fun of the people who care for all the vegitation on this planet. It only confirms the fact of what a pitiful race man has become and one of the many reasons we're in the state we're in. I'm middle aged and have always loved people, but now the more I see of people the more I like pigs because of such comments as I have just read. I will never come to this site again and could care less what happens to any of you who are so uncaring. You see, uncaring brings only more uncaring. As an after thought PETA is nothing but a bunch of people who are so bored with their lives that they must find a way to impress their skewed opinion on the rest of the world. Get a life, eat a steak.
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1-27-2008 @1:09PM Mike said... In reality most of this is all about hunting and trapping. Have you ever seen wildlife starving and staggering because of no food or sickness? I have and its not a pretty sight and its because of over population. If it wasn't for our forefathers years ago that hunted and trapped we wouldn't be here now. Of course most people that are involved in Peta are city folks or eat plants or fish. Of course fish don't count do they? Well they should be
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1-17-2008 @6:08PM Lewis said... Ah, beautiful PETA. Well, heck, we may not agree with you (and some of the 'lettuce ladies' should wear a lettuce veil - IMHO) we do SOMETIMES enjoy your 'marketing techniques'.
We may never go veg but we will 'watch' your ads :)
TableBread
http://tablebread.blogspot.com
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1-17-2008 @6:12PM regexp said... Whenever PETA comes out with a new campaign I make it a point to go out and buy a large steak. I think tonight I'll make it ribeye.
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1-17-2008 @4:36PM yoshi said... Whenever PETA comes out with a new campaign I make it a point to go out and buy a large steak. I think tonight I'll make it ribeye.
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1-25-2008 @8:03PM Nikkiey said... Ah, yes, I couldn't have said it better myself!! Make sure there's some mushrooms and onions to go with it!
1-17-2008 @6:31PM jason said... "some of the 'lettuce ladies' should wear a lettuce veil"
more like all of them
i saw those picks and thought that it was like a comedy movie and the protagonist was offered his choice of the most "beautiful" women
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1-17-2008 @6:41PM BA said... "Now, I'm all for soy products, either as meat replacements or as an addition to a healthy diet. Isn't it fascinating how, in campaigning to stop exploiting one living thing, another is exploited in its place? Maybe PETA should stop pointing its fingers at others for a second and turn the magnifying glass on itself."
I am so SO glad you made this point. This is my feeling exactly! It is wonderful to see someone else feeling this way about PETA's argument!
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1-17-2008 @9:17PM jess said... This contradiction of PETA's has bothered me for a long time. I disagree with using one form of exploitation to protest another.
1-17-2008 @9:30PM Katie said... PETA is a cesspool of hypocrisy: http://www.petakillsanimals.com/
At least when I kill an animal, I eat it.
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1-23-2008 @10:49AM trish said... It is so unfortunate to come on line looking for a good recipe and stumble into these idiotic comments. For some reason there are a fair amount of people on this planet who feel by killing and eating animals they are more virile and their anatomy more adequate. There are many people who feel that eating animals is just ok--but I guarantee if you were educated enough to know what really goes on before these innocent creatures are put on your tables, the majority of you would not eat them. But most of the people on this planet have no idea and are happy to go to their grave not knowing---continuing the cycle of ignorance. And how ignorant of you who make fun of the people who care for all beings on this planet. It only confirms the fact of what a pitiful race man has become and one of the many reasons we're in the state we're in. I'm middle aged and have always loved people, but I care less and less for people daily, mainly because of such comments as I have just read. I will never come to this site again and could care less what happens to any of you who are so uncaring. You see, uncaring brings only more uncaring.
1-28-2008 @5:59PM Brian W said... In response to Trish, comment #9:
So you assume that the only people who are eating meat are those unaware of the truth in the meat industry? Ridiculous. I know full well all of horror stories out there, but that doesn't matter to me. Because at the end of the day, I'm an animal too - and eating meat is an extremely natural part of the lifestyles of many animals. Yes, I understand that unlike wild tigers or bears or whatever we as humans have the option to abstain from this natural course of action, but I see no legit reason to do so.
And as far as how the animals in the meat industry are handled - I do prefer to get more "humanely" treated animal meat when possible (smaller farms and such), but at the end of the day it doesn't matter to me at all whether the animal I'm eating had a happy life or not. Sorry. It's the food chain - and we're as naturally a part of it as any other animal.
1-18-2008 @10:04AM Kent Mackey said... Explain to me how using an attractive woman or man in an advertisement exploitation? I'm pretty sure they weren't doing it against their will. They were getting paid to support a cause they believe in. Exploitation? Please...
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1-18-2008 @4:20PM sara said... I’m a first-time commenter on here, but I’ve been reading Slashfood for about a year.
This post touched a nerve with me and I’m glad it came about. I have huge problems with the way PETA markets the cause of animal rights – especially its sexist campaigns like the Lettuce Ladies.
In response to Kent, I guess the technical definition of "exploit" is to use selfishly or unfairly for your own advantage, and it's true that the women were likely paid to be in the ad campaign, or are volunteering for a cause they believe in. But just because individual women were OK with being in the ad doesn't make the concept of the campaign right.
I think the point of the post was that the ads de-humanize women. Objectification - viewing people as de-personalized things of desire instead of individuals with personalities and intelligence - is a huge problem in our society.
Take, for example, Lewis and Jason's comments above, as they judge the women in the ads, implying that the women are not attractive enough to wear certain things. They feel totally comfortable passing judgement on them. Ads that objectify women feed into a culture that accepts that behavior.
I totally agree with Ellen that PETA should not get away with this type of campaign just because it is pro-animal rights.
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