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Midnight Snack: Hematogenka Vitamin

By now some readers of Midnight Snack have come to think of me as the food blogger who cried weird. But I'm pretty sure the product whose package you see here is one of the stranger things I've eaten at midnight or any other time. Sure It looks like a candy bar, but according to the incredibly tiny print on the back, it's actually a "Biologically Active Food Supplement <<Hematogenka Vitamin>>. The fact that it was "biologically active," came as a relief; the last few Russian food supplements I bought have been biologically inert. Actually that's a lie, I've never had a Russian food supplement before this one, and after tasting it, I don't think I'll be buying another one any time soon.

When I tore open the festive packaging, which featured an image of a mutant man-alligator, I saw five individually wrapped morsels. I unwrapped one of the dark brown chunks and popped it in my mouth. It had a slightly granular texture and supersweet taste that reminded me of my dear mother's oatmeal cookie dough before she added the oats. It all makes sense given that the bizarre bar's ingredients are: sugar, molasses, complete condensed milk with sugar, fat lecithin, salt, hemoglobin, mixture of vitamins (E-10 mg.,B11.4 mg., B6-2 mg., PP -18 mg., C-60mg.). Reading a little further I learned that "Hematogenka provides a reserve for feeding with iron." Against my better judgment I popped another chunk of the brown mystery bar into my mouth. Shortly thereafter I brushed my teeth and threw the rest of the nasty thing out.

When I read that my mystery bar contained hemoglobin, I began to think of it as a PowerBar for vampires who've awoken feeling peckish. However a quick web search revealed that such bizarre supplement-snacks are eaten by Russians. Has anyone out there ever heard of hemoglobin bars or had the pleasure of eating one?

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Filed under: Food Oddities, Ingredients
Tags: candy, eastern europe, Hematogenka Vitamin, HematogenkaVitamin, hemoglobin, oddities, Russia, vampires

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Reader comments (Page 1 of 1)

Oksana

2-03-2008 @1:44PM Oksana said... I like it how people who never tried it say Hematogen is icky. I tell you what IS icky... tasteless american fruit that doesn't go bad for days.
Hematogen tastes kinda like toffee. maybe softer in texture and darker in color. You'd never guess its made out of cow's blood, and it is good for you.
In fact, I'm craving some right now:), you can buy hematogen online.
Oh, and I'd take hematogen over Mars bar anyday:)
Oksana
Reply

ann marie

1-16-2008 @1:31PM ann marie said... what i want to know is whose hemoglobin are they using?
Reply

MrsBug

1-16-2008 @1:39PM MrsBug said... Wow...blood sausage in bar form. :D
Reply

Julie

1-16-2008 @1:56PM Julie said... Never heard of anything like that before, doesn't sound like something a diabetic should try.
http://www.noshtalgia.blogspot.com/
Reply

peggy

1-16-2008 @2:24PM peggy said... icky icky icky!!!!!!!!
and i thought that Rebars were wierd.
Reply

Alexey  Lobachev

1-17-2008 @5:51AM Alexey Lobachev said... Being Russian myself I know all about these bars. To be fair they are not the tastiest of things but thats not the point, they were made in candy form to trick kids into eating vitamins. A lot of kids in russia at one point lacked iron in their blood due to lots of factors, and so these bars were invented. But yes though I have fond memories of these little candies, they ain't Mars bars.
Reply

Eddie O

1-23-2008 @8:38AM Eddie O said... ..stay with the black pudding that's in an Irish Breakfast after 10 pints o' black in Sunnyside, you're better off.
Reply

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