New beer cocktail on the market

by Shayna Glick, Posted Jan 15th 2008 @ 9:06AM

new Budweiser Clamato and Bud Light Clamato

Beer is one of my favorite beverages. However, I have never really gotten into beer cocktails. Apparently that isn't true for all drinkers of beer, especially in the Latino community. They've been mixing beer and Clamato for generations, or so I have recently found out. Well, word must have gotten out to the beverage companies because Anheuser-Busch and Cadbury Schwepps have recently announced the introduction of Budweiser & Clamato Chelada and Bud Light & Clamato Chelada.

Test introductions in initial markets were tremendously successful. So, as of Monday, January 14, 2008, the Chelada cocktail was rolled out nationwide. The drink is to be sold as a 24 ounce single serve can or as 16 ounce -4 pack cans.

This team up from the major beverage makers is aimed at making it easier to get a perfect beer/clamato cocktail. They may also be hoping to bridge cultures, as this combination is mostly a favorite in the Latino community. Chelada is actually a shortening of a phrase that means "my cold beer". If Chelada becomes popular in most demographics, it could be a real unifier for our divided nation. Maybe someone could mention that to our presidential candidates. You never know.

[Via BeerAdvocate.com]

Source

Filed Under: Business, Drink Recipes
Tags: Anheuser-Busch, beer, business, Cadbury-Schwepps, clamato, cocktail, cocktails

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Reader comments (Page 5 of 5)

1-19-2008 @8:26PM Kim said... What does tomato juice and beer have to do with catering to the illegals? Stop being so grumpy!
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1-19-2008 @8:55PM carrie said... Beer mixed with tomato juice is sometimes called a "poor mans bloody mary" isnt it?
either way, it is good....but not as good a real bloody mary :)
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1-20-2008 @11:26AM DREW said... Budweiser is a great product, why screw with it?????
As for Bud and Clamato, the most disgusting thing I have ever drank. Diehard Anheuser-Busch product purchaser and lover for 18 yrs.
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