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New beer cocktail on the market

new Budweiser Clamato and Bud Light ClamatoBeer is one of my favorite beverages. However, I have never really gotten into beer cocktails. Apparently that isn't true for all drinkers of beer, especially in the Latino community. They've been mixing beer and Clamato for generations, or so I have recently found out. Well, word must have gotten out to the beverage companies because Anheuser-Busch and Cadbury Schwepps have recently announced the introduction of Budweiser & Clamato Chelada and Bud Light & Clamato Chelada.

Test introductions in initial markets were tremendously successful. So, as of Monday, January 14, 2008, the Chelada cocktail was rolled out nationwide. The drink is to be sold as a 24 ounce single serve can or as 16 ounce -4 pack cans.

This team up from the major beverage makers is aimed at making it easier to get a perfect beer/clamato cocktail. They may also be hoping to bridge cultures, as this combination is mostly a favorite in the Latino community. Chelada is actually a shortening of a phrase that means "my cold beer". If Chelada becomes popular in most demographics, it could be a real unifier for our divided nation. Maybe someone could mention that to our presidential candidates. You never know.

[Via BeerAdvocate.com]

Source

Filed Under: Business, Drink Recipes
Tags: Anheuser-Busch, beer, business, Cadbury-Schwepps, clamato, cocktail, cocktails

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Reader comments (Page 4 of 5)

gil

1-19-2008 @5:16PM gil said... Why are most commentators sadly deficient in spelling, grammar and sentence structure ? gil
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terrie smith

1-19-2008 @5:28PM terrie smith said... I drink mine with tecate
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randy

1-19-2008 @5:43PM randy said... What's the big deal..beer and tomato juice is called a "RED EYE" in West Virginia. Very popular and great tasting if you like T-juice. Also good with a pepperoni roll...I know, you've never heard of that either...LOL
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RICHARD

1-19-2008 @5:52PM RICHARD said... Been doin' that for 50 years. Called a "Red Eye" and is great for the mornings after.
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RICHARD

1-19-2008 @5:54PM RICHARD said... Randy, you beat me to the punch. How about goobers and Dr. Pepper?
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brianitasca

1-19-2008 @5:54PM brianitasca said... its a meal in a can
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What

1-19-2008 @5:57PM What said... I'm Hispanic, I've heard of clamato but with beer...eeewww. Be more specific on Latino...which Latinos???
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michele

1-19-2008 @6:25PM michele said... I want beer and chocolate
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cbgtgrl

1-19-2008 @6:26PM cbgtgrl said... Ive tried it and it is definitely the NASTIEST thing i have ever drank in my life. It reminds me of stomach acid that comes up when you throw up. seriously. its gross.....my opinion
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Don

1-19-2008 @6:43PM Don said... CLAMATO is my Hangover drink !
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Don

1-19-2008 @6:44PM Don said... Clamato is my day after a night of drinking recovery drink!!
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pfordeb

1-19-2008 @6:50PM pfordeb said... Used to drink beer and tomato juice mixed in college for hangovers. Called it a red rooster. It's pretty good.
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doug399

1-19-2008 @7:33PM doug399 said... Just another example of our country selling out to illegals in an attempt to profit from the influx of aliens. Rather than using their influence to bolster pride in THIS country, they are now simply giving in to a growing market for their own bottom line. I am disgusted. Run for the border these days seems to mean the Canadian border - unless you are some mindless spic intent on Northern Mexico.
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sarah

1-19-2008 @7:21PM sarah said... I was raised on becks dark and tomato juice and I am German and Irish, not latino. It was delicious. I wonder if this is as good as mixing it one's self.
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Julie

1-20-2008 @12:37PM Julie said... A-Hem!.....25 years ago, on a cross country trip to Denver from Pennsylvania,on a BMW mortorcycle no-less,my husband and I stopped at A TRULY NEIGHBORHOOD BAR, IN THE A.M.I might add,only to find out that tomato juice and beer are quite common! Being the
crazy Catholic Irish-woman I am,I had one.Not to bad! And then we discovered it was Bob Doles hometown!!!Go figure...tasty!!!
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Kim

1-19-2008 @7:51PM Kim said... We use to call that a "RED DRAW" I don't know about the clamato juice-- but we use to use tomato juice. My college roommate and I would sit and talk over a pitcher of red draws in the heat of Wichita Falls in the summer. Brings back great memories
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Betty

1-19-2008 @7:57PM Betty said... Ahhh the good old beer and tomato juice...LOVE IT~!
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Betty

1-19-2008 @7:58PM Betty said... WIKI Explanation -
Poutine (Quebec French pronunciation putsɪn (help·info)) is a dish consisting of French fries topped with fresh cheese curds and covered with gravy and sometimes other additional ingredients. The freshness of the curds is important as it makes them soft in the warm fries, without completely melting. It is a quintessential Canadian comfort food, especially but not exclusively among Québécois.

Poutine is a fast food staple in Canada; it is sold by many fast food chains (such as New York Fries and Harvey's) in the provinces, in small diners and pubs, as well as by roadside "poutine trucks" and "fries stands," commonly known as "casse-croûtes" in Quebec. International chains like McDonalds[1], A&W[2], Kentucky Fried Chicken and Burger King[3] also sell mass-produced poutine across Canada, especially in Quebec. Popular Quebec restaurants that serve poutine include Chez Ashton (Quebec City), La Banquise (Montreal), Lafleur Restaurants, La Belle Province and Dic Ann's Hamburgers. Along with fries and pizza, poutine is a very common dish sold and eaten in high school cafeterias in southern Ontario and Manitoba. It's also a very popular meal at ski resorts.

They had a picture and looked yummy and sounds yummy~!
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Betty

1-19-2008 @7:59PM Betty said... we just called them "red beers" in iowa :)
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gina

1-19-2008 @8:10PM gina said... Say it isn't so....catering to the illegals again??? It makes me sick!!!!
Reply

84 Comments / 5 Pages

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