Beer is one of my favorite beverages. However, I have never really gotten into beer cocktails. Apparently that isn't true for all drinkers of beer, especially in the Latino community. They've been mixing beer and Clamato for generations, or so I have recently found out. Well, word must have gotten out to the beverage companies because Anheuser-Busch and Cadbury Schwepps have recently announced the introduction of Budweiser & Clamato Chelada and Bud Light & Clamato Chelada.Test introductions in initial markets were tremendously successful. So, as of Monday, January 14, 2008, the Chelada cocktail was rolled out nationwide. The drink is to be sold as a 24 ounce single serve can or as 16 ounce -4 pack cans.
This team up from the major beverage makers is aimed at making it easier to get a perfect beer/clamato cocktail. They may also be hoping to bridge cultures, as this combination is mostly a favorite in the Latino community. Chelada is actually a shortening of a phrase that means "my cold beer". If Chelada becomes popular in most demographics, it could be a real unifier for our divided nation. Maybe someone could mention that to our presidential candidates. You never know.
[Via BeerAdvocate.com]
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Reader Comments (Page 1 of 5)
1-15-2008 @ 9:32AM
Jon said...
Bud and Clamato? That's quite possibly the most disgusting thing imaginable.
Reply
1-19-2008 @ 4:15PM
robert becker said...
i have been mixing beer and tomato juice for 40 years
1-19-2008 @ 5:17PM
Jim said...
Good description. My thoughts exactly.
1-19-2008 @ 5:27PM
terrie smith said...
I have always been a margarita person myself and I love bloody marys so when I was introduced to this drink 3 months ago now its all I order its great but you have to like bloody marys.
1-19-2008 @ 7:14PM
me said...
just try it you might love it like i do! it makes beer taste better!
1-15-2008 @ 9:36AM
Iscariote said...
Nothing makes me thirsty like Budweiser, tomato juice, and clam juice.
Though to be honest, making bloody marys with Clamato instead of tomato juice is awesome.
Reply
1-19-2008 @ 4:14PM
robert becker said...
try it
1-21-2008 @ 9:07AM
Iscariote said...
We tried it this weekend and four of us decided it tastes like old vomit.
1-15-2008 @ 9:57AM
Kassie said...
I love a Bloody Buddy as much as the next girl, but seriously, I want to mix it myself. This looks really bad.
Reply
1-15-2008 @ 10:11AM
Jay said...
We'll be eating poutine next.
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1-15-2008 @ 10:16AM
Liz Newcomb said...
Hey now! Poutine can be fantastic if it's made right and if you're very, very hungry. I like to eat it about twice per year because it's so incredibly heavy.
Reply
1-15-2008 @ 10:29AM
Sarah Caron said...
In a word: EW.
Reply
1-15-2008 @ 11:41AM
Mark Shaw said...
I saw this at my local Kroger's, and bought a can on a whim. I expected it to be awful.
It was actually pretty good. It certainly won't become my beverage of choice, but I'll do it again.
I'd never heard of it before, but the idea is kind of like a shandy, I think. Judging by the name, it's probably a hispanic thing.
Reply
1-15-2008 @ 12:54PM
Philpott said...
Alright, I bought one to try. This stuff was just plain weird. It was not awful strangely enough. It tastes like a carbonated Bloody Mary which isn't bad but isn't good either. Who wants to drink this stuff? It really doesn't taste awful after the second sip. Your mouth will adjust to the taste. But in the long run, it is not worth putting two whole tomatoes into your body to drink a 24oz beer.
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1-15-2008 @ 12:59PM
Julie said...
I look forward to trying it. I already love Clamato and I certainly don't mind having a beer now and again. I just hope it tastes good, usually these things fall way off the mark when it comes to taste.
http://noshtalgia.blogspot.com/2008/01/you-say-clamato-and-i-say-clamotto.html
Reply
1-15-2008 @ 2:05PM
john said...
I want to know, where are they going to display, this
in the beer section of supermarkets, i dont think there is any room for any more beer, especially for
a new product which probably won't last more than
six months.
by the way what happened to bush ice.
John
Reply
1-19-2008 @ 6:23PM
lstg said...
has been in texas for over a year
1-15-2008 @ 2:12PM
mmorri3107 said...
Actually, this is a great hangover remedy...I've been doing it for years. And it really does taste great!
Reply
2-14-2008 @ 7:23PM
jesophnerrben said...
If you're barfing anyway, it can't hurt!
1-15-2008 @ 2:13PM
Van said...
WHAT IN THE HELL IS POUTINE??? NEVER HEARD OF IT!
Reply