I watched the episode of Oprah a few weeks ago that had Jerry Seinfeld's wife Jessica, talking about her new get-your-kids-to-eat cookbook Deceptively Delicious. Basically, she purees up the good stuff her kids should be eating (broccoli, cauliflower, other veggies) and secretly puts them inside foods that her kids really love (chicken fingers, chocolate chip cookies, etc). But is this a new thing?
I ask this because I had heard about doing something similar, and a woman who wrote and published another cookbook is wondering if the two projects are too similar. Missy Chase Lapine, author of The Sneaky Chef (published in April by Running Press), says that her publicists pitched the idea to Oprah five times with no luck, and then six months later Jessica Seinfeld is on the show with her cookbook doing very similar recipes and cooking tips, and that Oprah it was being "touted as an entirely new technique."
I have to sort of agree with this last part. While watching that show I just didn't understand Oprah's reaction. She acted as if the woman had just found the cure for cancer (I think she said at one point that the recipes were "life-changing"). And the audience went crazy too, even though they weren't given free cars. (Winfrey hasn't commented yet, but Jessica Seinfeld's agent says that she is "above reproach."
Readers, what do you think? Are the two books too similar or is the cookbook world big enough for two similar books published so close to each other?














