Groovy '70s Wonder Bread ad

by Joe DiStefano, Posted Oct 4th 2007 @ 10:10AM

A while ago I bought a few cookbooks by Graham Kerr at a junk shop. Those of you out there of a certain age will remember him as TV's Galloping Gourmet. I have yet to cook any of the recipes in any of them. I'd had all but forgotten about them until the other day when I picked up the Volume 5 Television Cookbook and a decades-old page from a women's magazine containing the ad seen here fell out.

It's got a Peter Max-inspired graphic and copy that extols the nutritional benefits of "Delicious Wonder Bread!" I was pretty certain that this ad was circa 1970. Thanks to the, er, wonders of eBay and other auction sites I was able to confirm this. Seems that around that time Continental Baking had a print campaign involving pictures of boys and girls saying how big they wanted to be. My favorite ad has a picture of a kid with a black eye and bears the headline, "Bigger than Kevin."

Perhaps when I great around to cooking some of Kerr's recipes I'll try the recipe for John Wayne's Cheese Casserole that appeared on the same page. With all its green chiles, eggs, cheese and tomatoes its sounds like some sort of manly 1970s quiche.

Filed Under: Pop Food, Retro cookery, Ingredients
Tags: 1970s, 70s, america, Galloping Gourmet, GallopingGourmet, Graham Kerr, GrahamKerr, grains, John Wayne, John Wayne's cheese casserole, JohnWayne, JohnWayne'sCheeseCasserole, Peter Max, PeterMax, pop food, retro food, Wonder Bread, WonderBread