How much chocolate can you eat in three minutes?

by Marisa McClellan, Posted Sep 12th 2007 @ 3:02PM

s'mores bar from the sweet sweet confections co.

Competitive eating isn't just for professionals anymore, these days anyone who had a video camera and a few minutes can get in the game. Sweet Sweet Confections, a candy company out of San Jose, CA is currently running a contest in which contestants see how many S'mores bars they can eat in three minutes. Sweet Sweet is offering those bars at 25% off through the contest (which ends September 30th), however even with the discount they are still sort of spendy to be stuffing into your mouth with wild abandon. The winner (many will enter, few will win) will be reimbursed for the cost of their candy and will be awarded a cash prize and free chocolate (although I wonder the winner will even be particularly interested in chocolate after going the distance to win this contest).

Filed Under: Ingredients, New Products
Tags: america, candy, chocolate, competitive eating, contest, dessert, smores, sugar, sweet sweet confections, west coast

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Reader comments (Page 1 of 1)

9-13-2007 @2:33AM Kostika said... That's jsut stupid. Since when do you have to pay for the items you're consuming in a contest? Would think no one would enter a contest run like that.
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9-13-2007 @5:44AM Lympicita said... This is wrong on many levels.

The food industry should be cohesive in promoting a qualitative approach to food and consumption in general. I'm sure that any government would much rather it's population not be sucked in by this repulsive show of consumerism, which leads to obesity. And of course being overweight has it's own risks.

Perhaps the "winner" of this "competition", in addition to being reimbursed for the cost of the s'mores should be given free consultations with a dietician, gym membership with a personal trainer and perhaps some common sense.

If only common sense were more common.
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9-13-2007 @10:50AM jsmylie said... Yeesh, you barely even get any money! Who's gonna pay to inflict this on him or herself just to try for fifty bucks? Waste your money at a casino, people.
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9-13-2007 @10:54AM beanspants said... How much chocolate can i eat in 3 minutes?
All of it.

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9-14-2007 @6:53PM Matthew Hilario said... casino style. you play with whatever chips(s'mores) you get.
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9-17-2007 @4:24AM Steve Cook said... Thanks for pointing this out. Here's a copy of a mail I sent to the competition address. Hopefull if enough people point out how dangerous and stupid this is they will rethink the promotion:

Hi!

I just read about your Smores eating contest. What a completely irresponsible idea! Do you realise that people have died from eating contests like this? The Guinness Book of Records for instance has stopped recording new eating records as a matter of public safety.
http://en.wikipedia.org/wiki/Guinness_World_Records#Ethical_issues

Aside from that fact that you are almost certainly opening yourselves up to huge liability problems, what sort of message about eating is your competition sending? Nowhere in your competition rules do I see an age limit. You are encouraging the most vulnerable people, children, to endanger their health for the sake of $50 and some chocolate. Shame on you! There is actually a place for a company like yours to both sell chocolate AND take a stance that promotes healthy eating.

I seriously hope that nobody sustains serious harm during this ill-concieved promotion of your and that hopefully you rethink the idea before anyone does get hurt. But if someone does get hurt I hope that the negative publicity makes you think twice before running this sort of sick stunt again.

Yours sincerely

Steve Cook

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