Mickey D's selling Boston Market to Sun Capital

by Joe DiStefano, Posted Aug 8th 2007 @ 1:05PM

Yesterday I read that McDonald's is exiting the so-called home-meal replacement market with its sale of Boston Market to Sun Capital. Heck, I didn't even know they owned it.

To my credit I do know that Boston Market started in Colorado, just like Chipotle, which McDonald's sold its interest in a while back. At one time Mickey D's had its greasy fingers in a lot of pies, including Donatos Pizza and the Aroma coffee chain. It still owns one-third of Pret a Manger, but that, too, may soon go on the block since Pret itself is shopping around for a buyer.

Specifics of the deal, which should close in a few weeks, have not been divulged. A McDonald's spokesman had this to say: "This is consistent with our successful strategy to focus on brand, a strategy that continues to deliver results." Well, duh. I can't even begin to understand why McDonald's bought into a chain that presents itself as an alternative to an old-fashioned turkey dinner.

Source

Filed Under: Business, Chefs & Restaurants, Fast Food, Restaurants
Tags: america, Aroma, Boston Market, BostonMarket, Chipotle, Donatos, home-meal replacement, Home-mealReplacement, McDonald's, Sun Capital, SunCapital

Chew on This

Royal Wedding Cake Details Revealed! - YumSugar

Make Your Own Pop Tarts - CHOW
Denny's Introduces a Maple Bacon Sundae - Eater
Whole Foods Opening Bars in Stores - USA Today
Rules Of Bar Etiquette -- For The Bartender - HuffPost Food

Reader comments (Page 1 of 1)

8-08-2007 @1:53PM dan turner said... I had no idea Micky D's was an owner of Boston Market. I do recall that it used to be Boston Chicken, because I actually owned stock in it. Until they went bankrupt, the jerks. That McD also owns some of Pret is kinda shocking, because that was the only edible food besides Indian when I was in London for a week. Not just edible, darn tasty. Chipotle isn't bad either, but McD's doesn't own any part of them any more.
Reply