That's according to preschoolers, anyway.
A study done by a researcher at Stanford University has concluded that kids think that anything that McDonald's does taste better than anyone else. And not just the burgers and fries. This also extends to the milk, carrots, and apple juice! As long as it has a McDonald's logo, it's better. To quote Diane Levin, a childhood development specialist: "You see a McDonald's logo and kids start salivating."
There has already been news recently that some companies are going to stop advertising toward kids and I'm sure this news will add to that. Though I think McDonald's is probably advertising to adults more than ever now, with their "I'm Lovin' It" campaign. Over at the Obscure Store and Reading Room, a reader makes a good point, that when he was a kid going to McDonald's was a special treat, not a daily dietary choice. Now it's seen as a regular thing, I think, with many parents. I remember when I was a kid it was something that was done once in a great while, something I got excited about when we went out of town to the mall and we got to stop at the golden arches after shopping with family. But McDonald's are everywhere now, even in your small hometown, so those days are probably gone.
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