"Taking the international sweet tooth by storm." Surely such a phrase could only have been penned by the a PR person for an ice-cream chain.
And so it has.
This gem comes from the press release announcing Cold Stone Creamery's expansion into Mexico and Southeast Asia. I'll admit it's a better turn of phrase than "taking the international sweet tooth by cavity." Full disclosure, I've never eaten the Creamery's ice cream, I suppose I should since there's one in a mall near my house.
The Scottsdale, Ariz.-based purveyor of fresh-made ice-cream that's blended to order with mix-ins on, you guessed it, a cold stone, started scooping up international markets back in 2005, when it opened its first overseas store in Tokyo. Since then Coldstone has opened 22 more stores throughout Japan, Korea, China and Taiwan.
Its first Mexican store will open in September. There's been no word yet as to whether the Creamery stores South of the Border will forgo the signature stone slab in favor of a gigantic molcajete y tejolote to mix the ingredients with the ice cream. The company's next international markets will be Indonesia, Singapore and Malaysia. I don't think it's gonna happen, but I'd love to see the Creamery's Southeast Asian stores use young coconut, jackfruit and some of the brightly colored gelatinous squiggles that are a staple of the region's frozen confections.
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Reader Comments (Page 1 of 1)
7-26-2007 @ 5:55PM
dopeycow_red said...
Ironic that Cold Stone doesn't have a franchise in Canada yet. Maybe they don't believe it gets warm enough up here for ice cream =P
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7-26-2007 @ 7:57PM
Billy Ogawa said...
Mmm, delicious. I think I'll be heading out for some Cold Stone tonight. I don't typically mix a whole lot in. Just some cinnamon ice cream with a bit of honey. Yum.
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7-26-2007 @ 8:22PM
Amanda said...
Um, Malaysia but not Canada? Come on now! Of course, maybe it's a good thing. I might eat too much if we had it here.
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7-27-2007 @ 5:09AM
Eric said...
Don't worry - if you really like ice cream, you won't get addicted to their craptastic high-overrun, loaded-with-stabilizer "frozen dessert".
Oddly, it used to be the case that they had a flavor that was loaded with synthetic trans- fats, too - the "cake batter" actually had hydrogenated shortening in it.
Feh.
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7-27-2007 @ 11:38AM
♥seafood said...
International expansion is always a positive thing. I found this interesting article on Coldstone's international expansion: http://www.azcentral.com/arizonarepublic/business/articles/0101biz-coldstone0101.html.
Fisherman
"Buy Fresh Seafood Online"
http://www.
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7-27-2007 @ 2:15PM
Julius said...
This is great news!... for Cold Stone that is.
As if the fattening of the world by McDonald's wasn't enough. They should post alongside their grand opening banners that their usual serving of ice cream contains 30grams of saturated fat, 150% of the recommended daily limit!!
This atrocity ranks up there with: http://www.criticsrant.com/archive/2007/05/27/4879.aspx
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7-27-2007 @ 9:43PM
Jason said...
I've really soured on Cold Stone. They're ice cream is so-so, but recently the service at the 3 Coldstones around me has really taken a dive. Seven bucks used to atleast get me service with a smile.
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8-02-2007 @ 12:48PM
Lynne said...
I am no fan of the overrated Coldstone. I guess all of the mix-ins are supposed to compensate for the bland taste of the ice cream. Gimme a Baskin-Robbins, Ben and Jerry's, or better yet, a nice gelato...
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