"Taking the international sweet tooth by storm." Surely such a phrase could only have been penned by the a PR person for an ice-cream chain.
And so it has.
This gem comes from the press release announcing Cold Stone Creamery's expansion into Mexico and Southeast Asia. I'll admit it's a better turn of phrase than "taking the international sweet tooth by cavity." Full disclosure, I've never eaten the Creamery's ice cream, I suppose I should since there's one in a mall near my house.
The Scottsdale, Ariz.-based purveyor of fresh-made ice-cream that's blended to order with mix-ins on, you guessed it, a cold stone, started scooping up international markets back in 2005, when it opened its first overseas store in Tokyo. Since then Coldstone has opened 22 more stores throughout Japan, Korea, China and Taiwan.
Its first Mexican store will open in September. There's been no word yet as to whether the Creamery stores South of the Border will forgo the signature stone slab in favor of a gigantic molcajete y tejolote to mix the ingredients with the ice cream. The company's next international markets will be Indonesia, Singapore and Malaysia. I don't think it's gonna happen, but I'd love to see the Creamery's Southeast Asian stores use young coconut, jackfruit and some of the brightly colored gelatinous squiggles that are a staple of the region's frozen confections.
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