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On June 29th, 2007, Mark Malkoff, a filmmaker and comedian out of New York City, did one of those things that people do mostly to prove that it can be done. He went to 171 Starbucks in Manhattan in a single day and made a short film about it.
Mark purchased (spending $369.14) and consumed food or drink at every one of those Starbucks and has the receipts to prove it. He traveled around the city on bike for the first 14 hours of the tour, but became so dehydrated and disoriented from the caffeine that the film crew brought a car in to help him finish the day. He first developed the idea while passing multiple Starbucks on his way to work.
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7-20-2007 @11:51AM Sarah said... Yea, file that one under "too much time on his hands." But seriously, does there have to be a Starbucks on every corner? I remember passing two each day as I walked the one crosstown block from Union Square to my office on 5th Avenue. And that was five years ago.
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7-20-2007 @12:05PM Buy Fresh Seafood Online said... Wow, that is an interesting article to read. My friend at one point was considering doing something similar.
Fisherman
http://www.allfreshseafood.com
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7-20-2007 @12:55PM MJ said... Your kidding..........this is too much!
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7-20-2007 @1:09PM Camilletwhite said... Makes me wonder how many there are in Portland! We drink thousands of gallons of coffee a day, i'm sure!
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7-20-2007 @1:14PM amber said... As someone who lives in Seattle, where Starbucks originated, it just proves the fact that there are TOO MANY. It is my deepest wish that people would realize how burnt their coffee really tastes, and see through the fake 'golly gee whiz, i just love that shirt/tie/toupee you have on today' attitude of the brainwashed personnel they hire. Down with Starbucks!!
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7-20-2007 @3:49PM Jon said... Starbucks has non-caffeinated drinks. Maybe this guy should have gotten some of those, to avoid becoming dehydrated and disoriented.
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7-20-2007 @4:08PM Drew said... So, $369 minus the $80 for the Biscotti leaves an average of $1.70 to be spent at the other 170 stores. I don't ever go to Starbucks, but I didn't think there was anything you could get for $1.70 there.
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7-23-2007 @11:11AM justinnovello said... Wait, Starbucks has 171 store in Manhatten? That real estate is crazy expensive.... and it seems as if they are close enough together he can hit them all in a day! Interesting they don't overlap one another's business
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7-23-2007 @2:15PM Mike said... Radar Online has a feature detailing the blow-by-blow of the Malkoff fiasco here:
http://radaronline.com/features/2007/07/starbucks_manhattan_diary_1.php
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7-23-2007 @3:11PM Baron said... I'm a bit lazy to look it up right now so I can paste the article, but essentially, the Starbucks real estate philosophy is extremely interesting (not to mention it works for them too). See, as you could probably guess, most businesses do not want another of their own any where that is too close as it could detract from their own sales... Well, SB went and did some studying and found that on a very busy street, you have SB #1 on one side and people on the other side see it, but they think to themselves "gee, coffee would be nice, but I bet they have a line and I really don't want to walk even a little out of my way today", so SB opens up SB #2 across the street and now that person goes in there. Essentially, in a very non traditional strategy, they attract a considerable bit more business with their multiple locations. Just think about how many times you have seen a crowd at two different Starbucks just a short distances apart...
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