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Starbucks has been pretty successful in selling Japan on java. The coffee colussus opened its first Japanese shop 10 years ago and now has some 700 units. Now another American behemoth is giving the Seattle-based company a run for its money. McDonald's, which already has a substantial presence in the land of the rising sun, now plans to help the Japanese rise and shine with a new coffee shop concept it's launching at the end of next month.The McCafe is the burger behemoth's first entry into buzzing world of coffee shops. Yesterday Mickey D's Japanese arm announced plans to open 15 McCafes in the Tokyo area on August 29. The hook behind the concept lies in offering lower priced beverages in an effort to draw customers, particularly families. If any bigwigs from McDonald's Japan are reading this allow me to suggest offering a drink called the McMatchaccino at Tokyo's McCafes.
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7-21-2007 @7:07PM Robert Boos said... My wife and I have been having expressos and lattes is McD's in Portugal for over ten years. Comparable to most coffees in Portugal where every, I mean every, place has an expresso machine. (In a nearby mall, the food court is filled with franchised operations and each and evey one has an expresso machine) Their prices are better than most even if the ambiance doesn't provide a sea view like some.
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7-21-2007 @8:40PM Joe White said... I think the mcafe idea is brilliant. what a perfect concept. McDonald's really needs to build upon their almost infinate worth (in $)and worldwide fame.Good going!!
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7-21-2007 @6:46PM Steve said... Starbucks WILL always be better..they put more time into making and preparing your coffee. mcdonald's is known for having stuff premade..and this will be the same way. I'll keep my starbucks every morning thanks.
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7-21-2007 @7:24PM Rob said... Do we have McCafe's here in the U.S.?
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7-21-2007 @7:28PM Mike said... this comparison between coffee shops...Starbucks, McDs, Burger King all miss a key point...once you put enough sugar & cream into any coffee they all taste pretty much the same so you might as well drink the cheapest...now, if you like esspresso drinks...Americanos etc...THEN you can taste the difference (Starbucks typically shines here...only occasionally with the espresso breaking down...properly madxe they have a creamy finish of their own.
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7-21-2007 @7:50PM HOGHAIR said... who gives achit
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7-21-2007 @8:37PM C Walton said... Here is an idea. A place that has good food, fast service and low prices. Overhead would be kept low by offering a limited menu and minimal frills.
Naw that would never work.
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7-21-2007 @8:31PM Jonathon Cole said... I've been to the McCafe in Broadripple Amy. It was a cool concept and has the piano player and everything. Upscale fastfood sounds odd but it was a nice setup. Sadly enough it didn't last. I live on Indy's southside in Franklin and another neat McConcept was near us in Whiteland, Indiana on I-65. Theirs was a McDonald's Diner which had phones at each booth to order and someone brought the food to you instead. They had regular meal items like a restraunt would have too and it was really good. They eventually converted it into a regular McDonald's because the idea wasn't making it. The concept of not leaving a tip was cool too because they couldn't take them.
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7-21-2007 @11:26PM notsosane said... ill take neither starbucks or mcdonalds. if i want coffee, i'll just go to speedway... uber cheap but still good in my opinion. or i'll just make it at home.
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