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Five gum by Wrigley, billing itself as "the new black," is a new gum appearing this summer in three flavors. Rain (spearmint), Cobalt (peppermint), and Flare (cinnamon). It comes in a nifty, modern package that is all sleek black with the number five off to the right giving off orange-red flares, green rain, or blue cobalt radiation. The packaging is designed towards teens and young adults and has etching that supposedly glows under black light. There are 15 pieces per pack and it is sugarfree. Their marketing slogan is "5 is the new black..." When I asked for some information they said, " Wrigley introduces a new twist on an old favorite. 5 -- the chicest thing to happen to stick gum in 110 years -- will be this summer's must-have accessory."
I received some samples and tried the three flavors and was pleasantly surprised. I am not a big gum chewer, I may have a piece after a meal if I can't brush my teeth, but it gets tossed after a minute or so. I actually chewed this gum for a quite a bit longer than usual and enjoyed the flavor more than most other gums. The Flare has a bit of heat to the cinnamon flavor, while the Cobalt and Rain have a cooling sensation to their mint tastes. The package is a bit sturdier than most and so protects the nicely soft gum when carried around. Expect to see it on the market soon.
I received some samples and tried the three flavors and was pleasantly surprised. I am not a big gum chewer, I may have a piece after a meal if I can't brush my teeth, but it gets tossed after a minute or so. I actually chewed this gum for a quite a bit longer than usual and enjoyed the flavor more than most other gums. The Flare has a bit of heat to the cinnamon flavor, while the Cobalt and Rain have a cooling sensation to their mint tastes. The package is a bit sturdier than most and so protects the nicely soft gum when carried around. Expect to see it on the market soon.
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2-04-2008 @10:39PM Spencertorry said... Please keep number 5 gum coming am the five child of chalene brown and also born june 5 1964 and every thing i do come on number 5 because 5 is always on time.the rain is for me thank you.
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3-26-2008 @11:22PM chelsea said... Excuse Me maker of FIVE gum...
i have gotten all my friends addicted to this gum, so they are always being it.
So, in conclusion, I would think it is only far to pay me for advertising.
thank you
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3-26-2008 @11:28PM chelsea said... i also, LOVE FIVE GUM.
but, we dont have the flare flavour here:(
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4-08-2008 @3:19PM JUAN said... maN i loVe thIs gUM I wIsH I CoULd cHeW It ALL THe TimE bUT I cAnT CuZ i GOt brAces
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4-09-2008 @6:40PM chris said... my friend has the new 5 elixir and lush!!!! it is delicious try it when u get it!!!!
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6-06-2008 @1:06PM me said... You know what? The "nifty, modern package" is so OVER packaged that it makes me cringe for the environment. When are people going to realize we don't need all this useless packaging. It's GUM, for god's sake. Just gum. Throw a foil wrapper on and ONE outer wrap and it's good to go.
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7-22-2008 @11:40AM osito said... hey, i like the gum but theres one thing i want to know alot of people tell me that the rapper of the gum you can eat it is it true or not
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8-05-2008 @1:05PM nick said... i just got 5gum: Elixer (pink) and its a berry flavor real good
& lush (orange) and thats a tropical flavor :) not even on the website yettt ;)
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10-17-2008 @8:03PM zoaib said... who knows which gum lasts longer stride extra or 5 cobalt
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10-25-2008 @8:18AM Jay850 said... 5 gum is the longest lasting gum flavor-wise that I've ever had. I've enjoyed all of the flavors, but I think Lush is my top favorite. 5 gum beats Stride by a long shot!
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11-18-2008 @9:24AM bigboy2 said... i like to smoke weed and this gets the smell right off my breath and it last a long time!!!!!!!!!!!!!
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12-22-2008 @6:25PM julia said... i think the elixir flavor is by far the best.
chic packaging :]
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1-05-2009 @10:37AM Bob Hawkins said... Yes and it is so good for you...contains "ASPERTAME".
It feeds your cancer real goooood and gives you those goooood headaches...keep using it fool !!!
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2-05-2009 @5:32PM Corinthia Cromwell said... I just wanted to add that the marketing package is awesome and outstanding. I love it. Whoever created this packaging for this product did an outstanding job. It is attractive, yet mysterious, it is eye catching and very convenient. Also the flavors are great, long lasting, and really tasty to be sugar free. Great job!!!
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3-13-2009 @3:56PM Jessica said... As a frequent gum chewer, I have been scouting the town for cherry gum. Sadly, my expectations were let down. I feel you would get a great response. But if you would not like to, I will take my business elsewhere. So that they make millions. In the end it is obviously your choice. I just want your company to thrive. Please take this into consideration.
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5-20-2009 @8:19PM Tyler Carlson said... That...was...AWSOME. Can you belive that theis gum lasts longer? Well,IT ROCKS!!!!!
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8-05-2010 @6:28PM Bonnie said... May I make a suggest of a flavor. Remember the gum called Black Cat. It was a licorice flavor gum. I was wondering if you could make that a flavor in your next no5 gum. I chew your gum all the time. the flavor last longer than any gum that I ever tasted.
thank you for taking the time to read my comment., have a nice day
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12-13-2010 @2:08AM Mudley said... Love the gum...all three flavors. It's about time you refreshed us with something new. And, thank you for finally putting a REAL freshness date on the package instead of a coded one. Looks like a good move all around for you guys.
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7-05-2007 @3:36PM A said... ROFL! My son left a package of this on his desk and at first glance, I thought it was a box of condoms.
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7-08-2007 @4:28AM Dawn A said... I have tried this gum, the Rain flavor. I have to say, this gum's flavor lasts far longer than any other I have tried. I have tired of chewing it before the flavor was even gone. Can you imagine? Throwing gum with flavor away!
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