Five gum by Wrigley, billing itself as "the new black," is a new gum appearing this summer in three flavors. Rain (spearmint), Cobalt (peppermint), and Flare (cinnamon). It comes in a nifty, modern package that is all sleek black with the number five off to the right giving off orange-red flares, green rain, or blue cobalt radiation. The packaging is designed towards teens and young adults and has etching that supposedly glows under black light. There are 15 pieces per pack and it is sugarfree. Their marketing slogan is "5 is the new black..." When I asked for some information they said, " Wrigley introduces a new twist on an old favorite. 5 -- the chicest thing to happen to stick gum in 110 years -- will be this summer's must-have accessory."
I received some samples and tried the three flavors and was pleasantly surprised. I am not a big gum chewer, I may have a piece after a meal if I can't brush my teeth, but it gets tossed after a minute or so. I actually chewed this gum for a quite a bit longer than usual and enjoyed the flavor more than most other gums. The Flare has a bit of heat to the cinnamon flavor, while the Cobalt and Rain have a cooling sensation to their mint tastes. The package is a bit sturdier than most and so protects the nicely soft gum when carried around. Expect to see it on the market soon.
I received some samples and tried the three flavors and was pleasantly surprised. I am not a big gum chewer, I may have a piece after a meal if I can't brush my teeth, but it gets tossed after a minute or so. I actually chewed this gum for a quite a bit longer than usual and enjoyed the flavor more than most other gums. The Flare has a bit of heat to the cinnamon flavor, while the Cobalt and Rain have a cooling sensation to their mint tastes. The package is a bit sturdier than most and so protects the nicely soft gum when carried around. Expect to see it on the market soon.
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Reader Comments (Page 1 of 3)
7-05-2007 @ 3:36PM
A said...
ROFL! My son left a package of this on his desk and at first glance, I thought it was a box of condoms.
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7-08-2007 @ 4:28AM
Dawn A said...
I have tried this gum, the Rain flavor. I have to say, this gum's flavor lasts far longer than any other I have tried. I have tired of chewing it before the flavor was even gone. Can you imagine? Throwing gum with flavor away!
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7-10-2007 @ 2:27PM
Sweet -N- Sour said...
Hey i just got this gum in virgina.Its not in Maryland yet!!! Hurry people Hurry !!I cant figure out why its called "5" tho i dont know.But RAIN is the best!! THANX ....Sweet -N- Sour
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7-20-2007 @ 2:20PM
Lloyd B said...
This gum rocks. It is the best gum I have had since clove gum. So far Cobalt is my favorite. I have not tried Flare yet.
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7-22-2007 @ 2:36PM
shadow said...
I tried the Flare and while the flavor lasted quite awhile I thought it was a very mild cinnamon taste. They did a great marketing job though, I bought it just for the graphics expecting it to be a fireball.
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7-22-2007 @ 2:49PM
monique said...
i have never tried this gum but it looks,sounds,and people say there is alot of flavor in it.so...this is my kinda gum!!!!!!!!!!!!!!!!!:0 AWESOME!!ROCK ON!!
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7-22-2007 @ 2:55PM
kristen said...
when i picked up this gum at the 7eleven about a month ago i noticed it has no brand name on it at all. the packaging and display do not associate the product with wriglys at all. the only way we knew who it was made by was because as it was scanned it rang up as a wriglys product on the ticket. but yes, the flavor lasts an amazingly long time... forget stride, this is it.
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7-22-2007 @ 3:10PM
KMF said...
I hate it when they come out with new gum and it's sugar free. I'm allergic to artificial sweeteners! They give me instanteous horrendous migraines. It's just one more thing I can't try.
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7-22-2007 @ 3:22PM
sensibleGhai13 said...
The rain is really good the flavor last for a really time. It has a really intense flavor & I love the packaging. It totally rocks
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7-22-2007 @ 3:28PM
miley said...
i hav braces i cant chew gum
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7-22-2007 @ 3:31PM
ken said...
I tried the "Flare" and it was like chewing Big Red that had been alresdy chewed for 3 hours.I thought it was terrible.
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7-22-2007 @ 3:33PM
paul inzirillo said...
why did you ruin SPEARMINT gum?It's hard to get and a lot of times it's stale and the sticks break.I have been buying it for over 40 years and i'm sick of it.You keep coming out with stupid new gums,wise up we don't want them.Thank you.
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7-22-2007 @ 3:36PM
BARBARA said...
HEY I CHEW YOUR GUM ALL THE TIME BUT I HAD FOUND A COFFEE FLAVORED ONE AT A WAL-GREENA ONCE WENT BACK AND THEY DON'T HAVE IT ANYMORE AND CAN'T FIND IT ANYWHERE HOW CAN I GET THIS AGAIN THANKS
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7-22-2007 @ 3:38PM
angela said...
sweet
as a big gum chewer..this rocks
yay
=]
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7-22-2007 @ 3:47PM
Becky said...
I also loved the coffee flavor and have been looking for it everywhere.
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7-22-2007 @ 4:01PM
Becky said...
I also loved the coffee flavor and have been looking for it everywhere.
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7-22-2007 @ 4:15PM
allyson said...
uhm i tried the cofee gum and now i cant find it...anybody know where i can find it? i live in illinois....
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7-22-2007 @ 5:09PM
whitetigerhime said...
I'LL HAVE TO STOCK UP ON IT FOR SCHOOL!!!!!!!!!
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7-22-2007 @ 5:37PM
KILLiOUGHTA said...
Tried all three flavors last week, before it was cool, might I add, and they all pretty much rock. Touche.
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7-22-2007 @ 5:50PM
e said...
I think the packaging looks masculine or like a guys prowling night out on the town clubbing. As a woman I would not buy this.
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