If I had to name some of the biggest trends regarding food and beverage in the new millennium, I'd have to say that coffee (including everything from coffee houses, products, variety, quality, availability, and quantity) and organic products would head the list. Ready-to-drink beverages would be next. It comes as little surprise then that ready-to-drink, organic coffee offerings are sprouting up all over the place.
A reader of ours has discovered one such beverage called Froid (french for "cold", not rhyming with Freud) which is, according to him, "hands-down the best thing to hit the market - ever." Has anyone else tried it? I'd like to hear your opinions as well.
The product itself is available in three flavors; original coffee, French Vanilla, and Iced Chai, and is made with 100% certified organic ingredients and has no artificial or chemical additives.
I'm sure we will continue to see an endless amount of similar products fill our store shelves, since I don't think this trend is going to end anytime soon. Then again - it is organic, it is coffee - do we really want it to stop?
(Thanks, Roderick!)
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