If I had to name some of the biggest trends regarding food and beverage in the new millennium, I'd have to say that coffee (including everything from coffee houses, products, variety, quality, availability, and quantity) and organic products would head the list. Ready-to-drink beverages would be next. It comes as little surprise then that ready-to-drink, organic coffee offerings are sprouting up all over the place.
A reader of ours has discovered one such beverage called Froid (french for "cold", not rhyming with Freud) which is, according to him, "hands-down the best thing to hit the market - ever." Has anyone else tried it? I'd like to hear your opinions as well.
The product itself is available in three flavors; original coffee, French Vanilla, and Iced Chai, and is made with 100% certified organic ingredients and has no artificial or chemical additives.
I'm sure we will continue to see an endless amount of similar products fill our store shelves, since I don't think this trend is going to end anytime soon. Then again - it is organic, it is coffee - do we really want it to stop?
(Thanks, Roderick!)
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Reader Comments (Page 1 of 1)
6-04-2007 @ 2:11PM
Schuylar said...
Honestly, do we really need another "bottled" drink? We are attacking plastic bags for filling up landfills. What about bottles? And if we don't recycle bags regularly enough, are we really going to recycle bottles consistently?
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6-04-2007 @ 5:11PM
Lore said...
I've tried the french vanilla and chai flavor and I must admit they got me hooked on em too!! especially the Chai Froid... it's a very refreshing way to drink coffee/chai for the summer :)
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10-08-2007 @ 1:49PM
shabba said...
I love Organic Valley milk. There is a new company, Adina World Beat Beverages, very involved in the sustainability movement that has bottled organic coffee drinks made with Organic Valley milk. They also have some other organic drinks like a lavender lemonade and passionfruit yerba. I heard they have drinks like Super Goji and Super Acai as well. Check out their website www.adinaworld.com
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