Two Buck Chuck turns five

by Sarah J. Gim (Subscribe to Sarah J. Gim's posts)
Posted May 30th 2007 1:45PM
Filed under: Wine, West Coast, Business, Raves & Reviews, America

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If you're wine snob, stop reading now. You might turns all kinds of purple and blue with anger.

However, if you're one of the group of people who believe that wine should be afforadble enough to put on your table for dinner every night, then keep reading. In fact, you should wish a very happy 5-year birthday to Charles Shaw, also known as "Two Buck Chuck." Yep, the wines that sell for two dollars at Trader Joe's has been on the market for five years, and is selling stronger than ever.

As for me, while I appreciate that Fred Franzia has brought wine to the masses, I have to say that I am not particualrly fond of the ones I've tried. Then again, they are just two dollars a bottle!

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5-30-2007 @ 2:00PM

Alex said...

It's $2.99 at my TJ's. And it's not very good.

5-30-2007 @ 2:10PM

Rhea said...

Everyone I know lives on the stuff!!

5-30-2007 @ 2:43PM

moonablaze said...

Charles Shaw is the gift of the gods to those who want to do things with their wine other than drink it straight. sangria? mulled wine? wine sauce? all marvelous with two-buck-chuck.

does it have the rich complexity of a more expensive bottle? no. should you serve it to your date with dinner? no. (spring for the 5.99 bottle of yellow tail at least) but it does have it's place.

5-30-2007 @ 2:56PM

Jane Hall said...

Love wine, but we don't get it that cheap

5-30-2007 @ 3:31PM

MikeB said...

Tasting/review of several bottles of Charles Shaw's collection:
http://tv.winelibrary.com/2007/04/10/2-buck-vaynerchuk-episode-212/

5-30-2007 @ 3:45PM

Barry said...

The thing is, they make the wine with grapes from so many sources and in such large quantities that it is nothing if not inconsistent. I've had amazing bottles and horrid bottles of the "2 Buck Chuck". I don't really go there anymore since I found I'd rather have a consistently good $10 bottle of wine than $2 iffy one.

5-30-2007 @ 6:11PM

Jon said...

Why do people say "this wine is bad (I have had it and it is terrible) but it's cheap" as if cheapness absolves it of any and all sins? If you drink crummy wine because it's cheap, is the motivation just to get drunk (since you're not deriving pleasure from the flavor)? If that's the case, you can get drunk even cheaper with other products like Mad Dog 20/20.

5-31-2007 @ 2:59PM

Adriane said...

Good point, Jon. Hey I'm all for cheap wine (and there are plenty) as long as it TASTES good, too. Whats the point of drinking gross wine at any cost?
It's like drinking bottom shelf vodka that comes in those plastic containers-- yeah, cheaper...but tastes like rubbing alcohol *shivers*.

6-01-2007 @ 10:36AM

WG said...

Do NOT knock Carlo Rossi Paisano until you've tried it. Nothing better with burgers and watermelon at a bbq.

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