Come on, you just knew that this was going to happen sooner or later: Martha Stewart Living Omnimedia has reached a deal with Costco to offer frozen and fresh refrigerated foods for customers. The items will start showing up in Costco locations in 2008.
This article makes a good point about how this will affect Martha Stewart's image. It's one thing for Martha to tell us how to make neat crafts and how to clean our homes and where to vacation and how to decorate, and give us recipes and kitchen tips, but what if we try these foods -- foods that the company has made, supposedly -- and we don't like them, or they're just "typical grocery food?" As the piece says, drapes and paints cannot spoil in the refrigerator."
But they'll probably be fine. But I wonder what foods she'll offer? Probably something a little fancier than corn dogs and Salisbury steak.
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