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Come on, you just knew that this was going to happen sooner or later: Martha Stewart Living Omnimedia has reached a deal with Costco to offer frozen and fresh refrigerated foods for customers. The items will start showing up in Costco locations in 2008.
This article makes a good point about how this will affect Martha Stewart's image. It's one thing for Martha to tell us how to make neat crafts and how to clean our homes and where to vacation and how to decorate, and give us recipes and kitchen tips, but what if we try these foods -- foods that the company has made, supposedly -- and we don't like them, or they're just "typical grocery food?" As the piece says, drapes and paints cannot spoil in the refrigerator."
But they'll probably be fine. But I wonder what foods she'll offer? Probably something a little fancier than corn dogs and Salisbury steak.
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5-08-2007 @11:05AM Richard Ahlquist said... Brings new meaning to lamb shanks.
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5-08-2007 @12:48PM foodstuffonline said... This doesn't seem right to me. I mean, she's all about the freshness and all that.
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5-10-2007 @4:21PM Angela Pitt said... I'm not so sure it's a "good thing."
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5-11-2007 @1:01AM One Who Knows said... As far as freshness? They can do so many things now with flash freezing, that you honestly lose very little freshness. I don't think Martha would put her name on it.. if it wasn't a "good thing".
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5-11-2007 @3:18AM Mickey said... We don't have Costco here in Rhode Island. Would love to try an entree of her's.
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5-11-2007 @3:57AM tom said... I guess she picked up some recipes when in jail, hope there isn't an SOS o the menu!
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5-11-2007 @6:18AM Geegee Davis said... I am sure any foods that Martha puts her name on will be those picked at the height of their freshness, flash frozen and downright yummy when cooked ( or steamed) according to directions. Martha is also very aware of nutritional values of foods and of foods that may be newer to the market. They would probably be higher in price if they were not offered at Costco. Martha is a perfectionist and any product with her name on it, will be exceptional. And that, dear friends, IS a good thing. Can you tell that I like Martha..... ???
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5-11-2007 @8:07AM Andrea said... Hey, I suppose if you ever followed any of her recipes yourself you would know if her food was a "good thing" or not? Correct?
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5-11-2007 @8:11AM john said... keep turning a buck
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5-11-2007 @9:12AM Barbra said... Frozen Martha: Do these people never have enough money? How much do they need? Or is it plain greeed?
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5-11-2007 @9:25AM Kay said... Good for Martha !She is always thinking , You can't keep a good Woman Down.
I am looking forward to trying the products.
You could say "It's a Good Thing"
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5-11-2007 @9:25AM iris said... Martha has been a money making genius up to this point, because she knows her business. Give her a chance, I will. It will have the best ingredients.
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5-11-2007 @11:21AM Mary Ann said... Martha continues to keep up with the times and her readers interest from scrapbooking to easy fast food. She's got a great gift and shares it to make our lives more interesting. Thanks for being there for the many women who may not have time to sit and think about anything other than a home full of children. Martha Stewart....is a 10!
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5-11-2007 @11:37AM Fran said... Having an aversion to TV Dinners in general I am relieved to read that Ms Martha will rescue me.
Free! I'm finaly Free!
Thank You, Ms Martha!
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5-11-2007 @9:58AM Norm Z said... Martha at least is a cook, and a woman. What about Paul Newman with his salad dressings, soups in a can and other foods. He is an ACTOR not a Chef.
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5-11-2007 @10:07AM Adele said... If it's coming from Martha...I'm sure it's a "Good Thing"!
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5-11-2007 @10:32AM Fran said... One last thing....surfing these comments, it seems there is a great deal of attention focused on money.
Certainly money contributes, but why not compliment the Woman who had already acheived success and financial independence, before she turned away from a glamourous life to embrace..of all things...housework.
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5-11-2007 @10:41AM Tom Saltsman said... Frozen can be great. I cooked a frozen lasagna last week that was terrific! The sauce was out of this world!
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5-11-2007 @10:49AM Meluda said... What about all the salt that is used in frozen foods, whether they are "flash frozed" or not. Salt is the number one preservative in frozen food. That can't be a good thing?!
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5-11-2007 @10:54AM T Martin said... WHATEVER
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