We certainly don't need yet another sports or juice or vitamin-enhanced water out there on the market, but according to its makers, Viz isn't even in that category of beverages. It's "an entirely new beverage category."
Viz has a patented cap design, the VizCap, that contains a sealed, moisture-free chamber filled with the ingredients. Apparently, the drink is better than other nutrition-enhanced drinks because keeping the ingredients separate extends the life of the potency of the vitamins and minerals. When ready to drink, you push down on the cap, which releases the effervescent little balls into the liquid. It's kind of like Alka-seltzer, I guess, but as a drink.
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Reader Comments (Page 1 of 1)
4-14-2007 @ 5:52PM
ben said...
All I can think of is how this could be used with Diet Coke and Mentos. Now THAT would be a whole new category of drink.
~Ben
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4-15-2007 @ 7:16AM
hoeun kim said...
pretty good marketing ploy i see
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4-15-2007 @ 4:54PM
kuyken said...
haha me and my friends came up with a product EXACTLY like this for an english advertising project. weird, it was honestly EXACTLY like this. i hope it doesnt become popular becuase then i missed out on being a millionaire.
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