Cadbury Schweppes taps into sports drink market

by Joanne Lutynec (Subscribe to Joanne Lutynec's posts)
Posted Apr 12th 2007 12:16PM
Filed under: Juice, Water, Business, Trends, New Products

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Cadbury Schweppes is preparing to launch their largest marketing campaign to date in a market clearly dominated by PepsiCo's Gatorade. Though the product itself isn't exactly new, Accelerade was purchased by Cadbury Schweppes last year and is now backed by a reported $50 million campaign scheduled to begin on May 28.

Accelerade will be joining Gatorade and Coke's Powerade (seriously, who names these things?) in the fight to become your sports drink of choice. Their ads will tell you to "Sweat Smarter," and will feature a team of athletes including Derek Jeter and Mia Hamm pitching the product.

If you are interested in seeing what makes them any different than the others, Accelerade features a product comparison chart on their website which breaks down the carbs, calories, and various other stats between the different brands of drinks.

Tags: accelerade, cadbury schewppes, gatorade, powerade, sports drink

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4-12-2007 @ 2:07PM

Scott said...

So they stole Jeter and Hamm from Gatorade? They both have been used as pitchmen (and woman) for Gatorade over the years, especially Jeter. That's crazy. I like Gatorade because of the huge variety of flavors, mostly the non-traditional ones. And the name Gatorade actually has significance as it was created as an "aid" for the Florida Gator football team to prevent dehydration. The others that use X-ade as their name are mimicking Gatorade.

4-12-2007 @ 3:48PM

faustianbargain said...

gatorade was created in 1965 for the gator team, univ of florida by dr.robert cade because they were losing steam and sweat during the game. gator+ade, i suppose. everyone who came after gatorade tried to mimic the original name to jump on the bandwagon, obviously. powerade, accelerade. funny.

4-13-2007 @ 10:24AM

Adam said...

Uhhh. Im pretty sure Gatorade did not patent the "ade". LemonADE has been around a little bit longer then Gatorade. Ade refers to a drink, Snapple has Grapeade and Orangeade. Where did you commenters go to school again?

4-16-2007 @ 11:23AM

endur41 said...

I think it is humorous that you are choosing a sports drink based on flavors… I think it might be time to look into the science behind the available sports drinks and what the benefits might be.

8-10-2007 @ 5:34AM

Netsanet said...

I wnated to get an e-mail address of Cadbury in South Africa. Can any one get me one.

Thanks

8-10-2007 @ 5:34AM

Netsanet said...

I wnated to get an e-mail address of Cadbury in South Africa. Can any one get me one. It is just for business. Here is my e-mail: "netget2002@yahoo.com".

Thanks

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