Can your beer get too cold? Coors Light wants to make sure there is absolutely no doubt that their beer is the coldest available with the launch of Coors Light Super Cold Draft. If you are looking for it at your local pub, rather than using a traditional beer tap, Coors has developed their own counter-top 'glacier tap' that sits independently from the other brews. The handle on the glacier tap forms a layer of ice as the beer is poured, resulting in the beer being an average of 5 to 10 degrees cooler than a typical draft beer. If it is that cold you probably can't taste it anyways, but maybe that is the point.
Coors Light has also developed a cold-activaton bottle, where part of the label turns blue when the ideal serving temperature has been reached. Now really - though I kind of like the glacier tap idea, is it honestly that difficult to figure out when a bottle of beer is cold enough to drink?
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Reader Comments (Page 1 of 1)
4-10-2007 @ 2:15PM
Peter said...
Give me a "warm" cellar cooled hand draught real beer any day over this drek. Only foul beers should be served super cold to mask their nasty flavors.
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4-10-2007 @ 2:28PM
Barry said...
Peter's right. What a joke.
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4-10-2007 @ 2:53PM
rjray said...
I think there's a typo in this story. You seem to have confused "Coors Light" with beer.
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4-10-2007 @ 5:03PM
ErosLane said...
Served cold enough so you probably can't taste it?
Sound like the ONLY way to drink a Coors. *blech*
That stuff is nasty. Give me a real beer anyday!
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4-10-2007 @ 7:43PM
Stephanie said...
Well anybody can to turn "water" into ice! Though I was a huge tapper of the rockies in college because it's hard to beat $10 for a 30-pack! My taste buds have since matured!
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4-10-2007 @ 8:32PM
RT said...
Newcastle Brown Ale has had the color change label for about a decade, so it's nothing new.
MMMMmmmm.....Newcastle....now that's a tasty brew.
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4-10-2007 @ 11:18PM
affidavid said...
If it needs a gimmick they're hiding something.
Like we used to say about Thunderbird and Night Train (in your raspiest wino voice): How's it sold? Nice and cold!
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4-11-2007 @ 9:05AM
MJ said...
You can get beer too cold!
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4-11-2007 @ 10:37AM
James said...
One can turn any beer into Coors. Any at all. Take the beer of your choice, drink it down, wait a while, and chill what you produce. I imagine that "glacier tap" gimmick might come in handy for that.
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4-12-2007 @ 5:55PM
Dr. Doofus said...
Who drinks Coors to taste it anyhow? It's for drunkening.
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4-14-2007 @ 2:27PM
zac.ashbaugh said...
Coors light is watered down frat boy brew;the whole point is to make beer that's easy to drink. The colder it is, the less the unwitting frat boys can taste the swill, and the more they will drink.
The whole extra cold thing, I'm guessing, may be because dorms usually don't have a cold place to stash beer. When you're sitting in your room drinking a warm beer, I bet the promos look hella good, and make college students want to flock to bar to spend their ramen money on extra cold faux-lager.
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9-28-2007 @ 7:06PM
pfridley said...
I happen to Love coors light and so does alot of others, it must sell pretty good for its taste, and 10 bucks a 30 pack, I'd better start shopping there. The only time a beer is to cold is if it is frozen. Personally Fultoun County seems to LOOOOVE Coors Light and we are proud.
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2-29-2008 @ 11:24PM
adam said...
Ok, as a college student I can say that coors light its pretty good stuff compared to the natural light or natural ice most of us usually get drunk off of. If someone has a keg any better than natural light or old style im impressed.
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6-13-2008 @ 1:35AM
William N Dorothy said...
The real joke about the new label is that it tells you only when the lable is cold. Or perhaps I'm wrong and the new coors light formula reaches peak drinkability by simply rubbing one ice cube over the rockies.
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