World's first chocolate billboard

by Joanne Lutynec (Subscribe to Joanne Lutynec's posts)
Posted Apr 7th 2007 1:31PM
Filed under: Chocolate, Food Oddities, Europe, Bakeries

Print Email More

If you are a chocoholic, then London would have been the place for you to be earlier this week. Thorntons, a British chocolate company, spent three months planning the world's first chocolate billboard. Ten massive chocolate bunnies, 72 giant chocolate eggs, and 128 panels made of pure chocolate were used to construct the 14.5 x 9.5 ft billboard, which the company had planned as being the first-ever interactive Easter creation on this kind of scale. Interactive, indeed - people passing by were invited to literally dig in and help themselves to the pieces of chocolate.

The structure took a team of 10 people 300 hours to construct, yet the public devoured it within just three hours.

Tags: chcolate company, chocolate billboard, ChocolateBillboard, eggs, london, thorntons

Comments [4]

Read

Permalink

Print Email Twitter Facebook Digg AIM Share

Related Headlines

Quickie Quiche - Feast Your Eyes (27 days ago - 2 Comments)

Reader Comments (Page 1 of 1)

4-08-2007 @ 2:13AM

Chef JoAnna said...

3 hours to devour? Amateurs!

4-08-2007 @ 10:48AM

Megan said...

As much as I love chocolate, I have no desire to eat something everyone else has had their hands on. Shoot, I don't even eat from the communal chip bowl at parties.

4-08-2007 @ 11:49AM

Megan said...

"private" chocolate is the way to go.

4-11-2007 @ 7:59PM

acrylicrocks said...

Don't be a pussy. Germs aren't gonna drop you dead. Ewww! I'm afraid of chip bowls. The wall of chocolate I understand not wanting because people were all touching it. But chips!!! Ha. Ha ha.

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br> tags.

#	Blogger	Posts	Cmts
1	Slashfood Editor	46	0
2	Alexa Weibel	34	2
3	Sarah LeTrent	33	0
4	Hanna Raskin	23	0
5	Monika Bartyzel	19	0
6	Sara Bonisteel	15	0
7	Emily Farris	11	0
8	Jennifer Lawinski	11	0
9	Jennifer Iserloh	9	0
10	Michael Thomas Hastings	8	0
11	Lisa Schweitzer	8	0
12	Kat Kinsman	8	2
13	Joshua M. Bernstein	5	2
14	Mike Pomranz	5	0
15	Erin Meister	4	0
16	Max Shrem	4	0
17	Jose Ralat Maldonado	4	1
18	LeNell Smothers	4	0
19	John Devore	3	0
20	Brent Ridge	2	0

Blogger

Posts

Cmts

Michael Thomas Hastings

Reviews: What's New This Week Jim Carrey's "A Christmas Carol" Creepy in a Good Way Twitter Follow Friday on ParentDish!	Jon Gosselin Hits the Yoga Mat World Run Day 2009 is This Sunday! Mariah Carey Flaunts A Fuller Figure
Getting Purse-onal: Handbag Style - New York City vs. Los Angeles DIY Design: Go With the Grain Cameron Diaz Pulls a Janice Dickinson	Can 2022 be the 'Year of the Tiger' if the Tigers are all Gone? Eco-Beat, 11/5 Does Humane Veal Exist?
Ellen Degeneres Dances Her Way to Real Estate Riches Get the Look for Less: House Beautiful Foyer Paint Trends: Predicting Next Year's Hottest Colors	Freaky Ferrets; Bionic Bowser The Penguin and the Zoo-Keeper: A Love Story Dog Bone Recipes