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World's first chocolate billboard


If you are a chocoholic, then London would have been the place for you to be earlier this week. Thorntons, a British chocolate company, spent three months planning the world's first chocolate billboard. Ten massive chocolate bunnies, 72 giant chocolate eggs, and 128 panels made of pure chocolate were used to construct the 14.5 x 9.5 ft billboard, which the company had planned as being the first-ever interactive Easter creation on this kind of scale. Interactive, indeed - people passing by were invited to literally dig in and help themselves to the pieces of chocolate.

The structure took a team of 10 people 300 hours to construct, yet the public devoured it within just three hours.

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Filed Under: Food Oddities, Ingredients, Bakeries
Tags: chcolate company, chocolate, chocolate billboard, ChocolateBillboard, eggs, europe, london, oddities, thorntons

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Reader comments (Page 1 of 1)

victoria

3-03-2011 @12:44PM victoria said... Hi This is Victoria if you are the company for thorntains may I ask how big do you do your easter eggs can you make them anysize as im after a very big one. Can you please let me no allso if you do anysized easter egg do you do very big chocolate rabbits.
Reply

Chef JoAnna

4-08-2007 @2:13AM Chef JoAnna said... 3 hours to devour? Amateurs!
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Megan

4-08-2007 @10:48AM Megan said... As much as I love chocolate, I have no desire to eat something everyone else has had their hands on. Shoot, I don't even eat from the communal chip bowl at parties.
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Megan

4-08-2007 @11:49AM Megan said... "private" chocolate is the way to go.
Reply

acrylicrocks

4-11-2007 @7:59PM acrylicrocks said... Don't be a pussy. Germs aren't gonna drop you dead. Ewww! I'm afraid of chip bowls. The wall of chocolate I understand not wanting because people were all touching it. But chips!!! Ha. Ha ha.
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5 Comments / 1 Pages

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