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A-B dips a toe into soju with Ku

Move over Jinro. Doosan, your main competitor in the soju game, just teamed up with one of the big boys, Anheuser-Busch.

Who knows, if all goes well A-B might just make soju a household word. As you might have guessed, the Korean spirit brewed from sweet potatoes and rice, among other things, has long been a household word for me. The crisp spirit is a lower-octane, tastier version of vodka that's the libation of choice for Korean food, barbecue or otherwise.

A-B, will be taking over the distribution of Ku Soju, which is distilled by Doosan. I've tried more than a handful of sojus in my day, but I've never heard of Ku. The article I read makes much of comparing it to such premium vodkas as Belvedere and Chopin. Forget that noise, I want to know how this stuff stands up to a blazing bowl of
soon doo-boo jji-gae.

Source

Filed Under: Drink Recipes
Tags: america, Anheuser-Busch, asia, Doosan, Jinro, Korean food, KoreanFood, Ku, Ku Soju, KuSoju, soju, spirits, vodka

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Reader comments (Page 1 of 1)

seoulman

3-26-2007 @10:03PM seoulman said... Ah soju . . . That stuff will peel the paint off a house. I don't know if I want to wash down soju with Soon Doo boo jigae. That will tear your throat apart to begin with. Talk about squeezing lemon juice on an open wound.
Reply

Jake Price

3-28-2007 @10:23PM Jake Price said... If Southern Wine & Spirits (the largest distributor of spirits in North America) couldn't make Ku a household word, I doubt a beer company is going to have much luck.
Reply

2 Comments / 1 Pages

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