Move over Jinro. Doosan, your main competitor in the soju game, just teamed up with one of the big boys, Anheuser-Busch.Who knows, if all goes well A-B might just make soju a household word. As you might have guessed, the Korean spirit brewed from sweet potatoes and rice, among other things, has long been a household word for me. The crisp spirit is a lower-octane, tastier version of vodka that's the libation of choice for Korean food, barbecue or otherwise.
A-B, will be taking over the distribution of Ku Soju, which is distilled by Doosan. I've tried more than a handful of sojus in my day, but I've never heard of Ku. The article I read makes much of comparing it to such premium vodkas as Belvedere and Chopin. Forget that noise, I want to know how this stuff stands up to a blazing bowl of soon doo-boo jji-gae.
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Reader Comments (Page 1 of 1)
3-26-2007 @ 10:03PM
seoulman said...
Ah soju . . . That stuff will peel the paint off a house. I don't know if I want to wash down soju with Soon Doo boo jigae. That will tear your throat apart to begin with. Talk about squeezing lemon juice on an open wound.
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3-28-2007 @ 10:23PM
Jake Price said...
If Southern Wine & Spirits (the largest distributor of spirits in North America) couldn't make Ku a household word, I doubt a beer company is going to have much luck.
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