Ben & Jerry's has issued a voluntary nationwide recall on a quarter-million pints of their Country Peach Cobbler Ice Cream due to a discovery that the product contains wheat, an ingredient which is omitted on their labeling. The product, which is their "peach ice cream with cinnamon-sugar shortbread pieces & a peach swirl" could affect those who have allergies or severe sensitivities to wheat, though apparently no illnesses have yet been reported.
The affected cartons bear the date codes Jan 23, 2008, Jan 24, 2008, Feb 8, 2008, and Feb 9, 2008, which are located on the bottom of the pint. Ben & Jerry's has suggested that anyone who can't consume wheat should discard the ice cream and they will issue a full refund upon the return of the base portion of the pint.

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3-18-2007 @1:58PM Sandy said... Seams to me it would have been cheaper to just put a notice in the store's where the Ice Cream is sold till the new labeling is in place. Must be nice to be rich.
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3-18-2007 @7:21PM Random said... I think common sense would dictate that a food item that contains shortbread bits probably was made with flour, which is typically made out of wheat.
But I guess Ben & Jerry's does have to account for the dummies out there with wheat allergies who lack common sense.
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3-20-2007 @9:31PM esmereldagrubb said... Well its been my experience that people with food allergies are Obesseively paranoid about eerything they consume, so common sense wouldn't even be a factor.....if there was any type of doubt....i doubt they would "risk" it.
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3-19-2007 @3:47PM Miss Tiffie said... you'd think that it'd be assumed that it could contain wheat in it regardless unless it was labeled wheat-free... especially for ppl with wheat allergies...
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