Bolivians call for Coca-Cola to eliminate 'Coca'

by Joe DiStefano (Subscribe to Joe DiStefano's posts)
Posted Mar 16th 2007 8:44PM
Filed under: South America, Business, Soda

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Bolivian coca growers are urging the Coca-Cola Co. to eliminate the word "Coca" from the name of its popular soft drink because of the leaf's importance in that Andean nation's culture.

A commission representing the coca industry passed a resolution earlier this week urging the Atlanta-based soft-drink giant to strike "coca" from its name and asking the U.N. to decriminalize coca leaf. The resolution demands "international companies that include in their commercial name the name of coca (example: Coca Cola) refrain from using the name of the sacred leaf in their products." Bolivia's coca farmers have yet to weigh in on the controversial energy drink Cocaine.

For its part, Coca-Cola said that its trademark is protected by Bolivian law. The company also repeated past denials that the soda has ever used cocaine as an ingredient.

Tags: Bolivia, Bolivians, coca, coca leaf, Coca-Cola, cocaine, CocaLeaf, energy drinks, EnergyDrinks

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Reader Comments (Page 1 of 1)

3-17-2007 @ 8:01AM

alice radley said...

How can coca cola deny that it ever contained cocaine? What a joke!

http://www.kilgoreskitchen.blogspot.com

3-17-2007 @ 1:00PM

bdw said...

Every tyrant needs a ridiculous, unfulfillable demand like this to rally the faithful. How dare an evil foreign company use our sacred birthright in such a vile commercial manner? Of course, Hitler actually was allowed to occupy the Sudetenland, which only whetted his appetite for more. Now that Evo Morales has nationalized Bolivia's energy, he wants to do the same with its farming industry. In another five years, Bolivia will be importing food, just like Zimbabwe has to. Morales wants to be just like his Patron, Hugo Chavez, and get some of that nice Chinese payola, too, but Bolivia doesn't have anything like the natural resources Venezuela does.

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